Senior Manager, Product Marketing, Study Experience (Remote)

Medidata Solutions is powering smarter treatments and healthier people through digital solutions to support clinical trials. As the Senior Manager, Product Marketing, Study Experience, you will drive awareness and manage product marketing activities while collaborating with various teams to develop go-to-market plans and value propositions.

Responsibilities:

• Support the development and execution of Study Experience solutions go-to-market planning, including positioning, messaging, sales enablement materials, internal and external communication materials, promotional activities, evidence of value, and other deliverables, as appropriate
• Collaborate with product, professional services, sales, and marketing teams to develop value propositions and key messages, based on a robust understanding of solutions, customer needs, and competitive differentiation
• Collaborate with marketing teams to deliver a strong value prop and messaging that helps Medidata create separation between us and the competition
• Partner with sales and professional services to secure testimonials and proof points
• Incorporate competitive and market intelligence into the analysis required to arm the field against the competition and highlight our market strength
• Conceive and create thought leadership and educational content to broaden the awareness and understanding of the Data Experience, including the development of abstracts to earn speaking engagements at industry conferences and presentations at those events
• Leverage approved AI tools to improve the efficiency and quality of sales and marketing materials, and ideate and execute ways to use AI to support other teams in their sales and marketing activities

Requirements:

• Bachelor's degree in Life Sciences or Data Sciences, or equivalent experience
• Minimum of 8 years of related experience, ideally with knowledge and experience in the healthcare and life sciences industry
• This position requires both creative and analytical skills, as well as the ability to clearly articulate complex concepts for maximum understanding
• Good go-to-market development, presentation, collaboration, and communication skills, and the ability to build solid working relationships with multiple stakeholders across the business
• Strong writing and editorial skills, and proven content creation experience
• Ability to partner cross-functionally with product, professional services, sales, marketing, and offering management to enable strong market readiness and successful adoption and traction of products in the market
• Experience in designing and executing marketing and communications programs
• Self-motivating, able to assume responsibility and work autonomously in a professional manner