Associate Manager, Consumer Lifecycle Marketing, New

DoorDash is a technology and logistics company focused on empowering local economies. The Associate Manager of Consumer Lifecycle Marketing will own the new consumer onboarding lifecycle, driving engagement and long-term value through personalized experiences.

Responsibilities:

• Own the new consumer onboarding strategy — define the full lifecycle from sign-up through habituation, including key milestones, trigger logic, channel sequencing, and success metrics
• Iterate aggressively on core programs — bring a bias for action and a structured test-and-learn approach to continuously improving sign-up to habituation conversion rates
• Expand channel and surface coverage — identify gaps in the current onboarding experience and introduce new touchpoints (push, SMS, in-app, and beyond) that reach new customers at the right moment with the right message
• Introduce personalization into onboarding — use customer attributes, behavioral signals, and segment data to move beyond one-size-fits-all communications toward experiences that feel relevant and timely
• Manage budget with rigor — oversee meaningful spend across onboarding channels, allocate toward highest-impact programs, track performance, and make data-informed investment decisions
• Build a measurement framework — define and own KPIs across the onboarding funnel, establish a regular cadence of performance reporting, and surface insights that inform ongoing strategy
• Partner cross-functionally — work closely with Product, Analytics, and Operations to align on onboarding definitions, data access, and new surface opportunities

Requirements:

• 4–6+ years of experience in lifecycle, CRM, or retention marketing with a strong technical depth
• Deep familiarity with CRM platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud) and experience executing across email, push, SMS, and in-app channels
• A strong test-and-learn orientation — you run structured experiments, interpret results clearly, and use them to prioritize what to do next
• Experience managing a marketing budget and making investment decisions based on performance and business impact
• The ability to use data to diagnose where a funnel is breaking down and translate that into a concrete improvement plan
• Strong cross-functional collaboration skills — you work well with Product, Analytics, and Operations partners and can align stakeholders around a shared onboarding vision
• High agency and an ownership mindset — you identify what needs to change and drive that change, rather than waiting to be directed