Senior Marketing Manager B2B AI-Driven Energy Management (remote from U.S.)

Etalytics is transforming how industrial enterprises manage energy with AI-powered solutions. As a Senior Marketing Manager, you will enhance brand presence and market visibility through Account Based Marketing, translating complex technology into compelling narratives for decision-makers.

Responsibilities:

• Develop and execute data-driven, multi-channel Account Based Marketing strategies to increase brand awareness, engagement, and qualified pipeline growth across Enterprise, Industrial, and Data Center segments
• Create, manage, and optimize high-quality marketing content, including case studies, blog posts, whitepapers, website content, and social media assets tailored to strategic segments
• Plan, coordinate, and lead events and trade shows as a central element of demand generation and account engagement
• Monitor campaign performance using analytics, optimize initiatives, and report on ROI and pipeline impact
• Collaborate closely with Sales, Product, and Engineering teams to align marketing activities with business objectives and complex buying processes
• Coordinate with internal stakeholders and external partners to ensure consistent brand positioning and messaging across all channels
• Contribute hands-on within the Marketing & Sales team while helping shape strategic marketing priorities and processes

Requirements:

• Proven experience developing and executing marketing and Account Based Marketing strategies, ideally within B2B SaaS, technology, or data-driven environments
• Strong understanding of the U.S. marketing landscape, including digital marketing, content marketing, SEO, PPC, and social media platforms
• Native-level English communication and copywriting skills, with experience addressing U.S.-based strategic audience segments
• Data-driven mindset with hands-on experience using marketing analytics/automation tools / CRM Systems such as Google Analytics, HubSpot, or comparable platforms
• Demonstrated ability to plan and execute events as part of strategic demand generation
• Ability to combine creative storytelling with performance-oriented, measurable marketing outcomes
• Foundational knowledge of AI tools and their effective use in modern marketing workflows
• Eligibility to work remotely within the United States