Digital Marketing Manager

Natural Factors is a growing company and a leading manufacturer of nutritional supplements. They are seeking a Digital Marketing Manager to develop and execute digital marketing strategies that increase brand awareness and drive qualified traffic to their online platforms.

Responsibilities:

• Develop and execute a comprehensive digital marketing strategy aligned with business objectives
• Establish annual plans, KPIs, reporting frameworks and channel investment priorities
• Identify opportunities to increase awareness, engagement and consumer acquisition
• Lead upper and mid-funnel marketing initiatives across paid social, search, video and content channels
• Drive qualified traffic to DTC and eCommerce partners
• Optimize channel performance and audience targeting
• Explore emerging digital discovery channels, including AI-powered search, answer engines, influencer partnerships and affiliate programs, to expand brand visibility and reach new consumers
• Identify, onboard and manage agency partners for media, creative, SEO and analytics

Requirements:

• 7+ years of progressive digital marketing experience
• Bachelor's degree in Marketing, Business, Communications or related field or equivalent experience
• Experience in digital strategy, paid media, CRM, content and analytics
• Experience managing agencies and external partners
• Consumer packaged goods, health and wellness, or supplements experience is an asset