Sr. Manager of National Marketing

Qdoba Restaurant Corporation is seeking a Sr. Manager of National Marketing to lead the development and execution of integrated marketing strategies that enhance brand awareness and drive sales. This role involves collaborating with various teams to create impactful campaigns and ensuring alignment across multiple channels.

Responsibilities:

• Lead the strategy, development and execution of national marketing campaigns, including menu launches, promotional windows, platforms, and brand initiatives that drive traffic and revenue
• Develop full-funnel, omni-channel plans across paid media, owned channels, in-restaurant, digital, and third-party platforms to ensure a cohesive guest experience
• Translate business objectives into clear, insight-driven creative briefs for internal teams and agency partners. Oversee end-to-end campaign execution, ensuring flawless delivery across all channels and touchpoints, and sufficient field communication
• Partner with Director on developing and managing the national marketing calendar, ensuring alignment across marketing channel owners, culinary, operations, media, and digital teams
• Partner with external research partners to develop and execute a comprehensive research roadmap that supports marketing priorities
• Oversee brand tracking initiatives, ensuring consistent measurement of brand awareness, consideration, perception, and competitive positioning; translate findings into actionable marketing strategies
• Work with external partners to collect and distribute industry research and trend reports that inform wider marketing business strategy
• Drive campaign performance against key KPIs including traffic, sales, awareness, ROI, and guest engagement
• Partner with marketing team on test-and-learn agenda to continuously optimize messaging, offers, channels, and targeting strategies
• Partner with analytics and consumer insights teams to evaluate campaign effectiveness and translate learnings into actionable improvements
• Collaborate with media and digital teams to refine channel mix and investment strategies to maximize impact
• Collaborate closely with Culinary, Operations, Digital, IT, and finance teams to align marketing initiatives with broader business goals
• Manage relationships with key supplier and promotional partners (e.g. Coca Cola, Avocados from Mexico) to secure funding & align on national calendar activations that drive mutual business growth
• Oversee multiple concurrent campaigns, ensuring timelines, budgets, and deliverables are met

Requirements:

• Bachelor's in marketing, Business Administration, or related field
• 7+ years of experience in marketing, with a strong focus on national campaign strategy, brand marketing, or integrated marketing
• Proven track record of developing and executing high-impact, multi-channel marketing campaigns that drive measurable business results
• Strong understanding of paid media, digital marketing, and customer touchpoints across the funnel
• Experience managing and leading cross-functional teams and external agency partners
• Excellent analytical skills with the ability to translate data into actionable insights
• Strong communication and presentation skills, with the ability to influence cross-functional teams, senior leadership and Franchise partners
• Highly organized with the ability to manage multiple priorities in a fast-paced environment
• Experience in restaurant or consumer brands preferred
• A master's or relevant certifications a plus