Senior Marketing Manager - Affiliate & Strategic Partnerships

Wealthfront is seeking a Senior Marketing Manager to elevate its paid partnerships strategy and accelerate customer acquisition. The role owns the roadmap and execution for affiliate, creator, and other emerging partnership channels, including partner sourcing, business cases, negotiations, performance measurement, and cross-functional coordination.

Responsibilities:

• Define Partnership Roadmap: Develop and execute a data-driven strategy aligned with overall growth targets and business objectives across affiliates, creators, and other emerging partnership models
• Identify & Evaluate Opportunities: Source and vet prospective partners, creators, affiliate platforms, and media publishers based on audience alignment, brand fit, and strategic business priorities
• Develop Business Case: Size new opportunities, evaluate partnership economics and acquisition potential, and develop clear recommendations on opportunities
• Relationship Management: lead contract negotiations & establish payout models. Build seamless onboarding workflows, briefing documents, creative guidelines, and compliance standards for all paid partners & cultivate long-term relationships with top-performing partners
• Cross-Functional collaboration with internal Creative, Legal, Product Marketing, Comms and Paid Marketing teams to ensure brand alignment, legal compliance (e.g., disclosure rules), and message consistency
• Data-Driven Optimization: Establish measurement frameworks to evaluate performance, regularly analyze campaign metrics to double down on winning channels and sunset underperforming deals, and socialize learnings internally. Drive flawless end-to-end execution
• Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect

Requirements:

• Bachelor's degree or higher
• 6+ years of experience across strategic partnerships, business development, growth marketing or customer acquisition in a B2C environment
• 4+ years experience managing partnerships or affiliates, ideally with 2+ years hand-on experience, and a strong expertise in full-funnel marketing measurement
• Experience structuring partnership economics, developing business cases and negotiating commercial agreements
• Proven examples of impactful projects translating  data into actionable insights and strategic recommendations
• consumer tech experience with a high growth company is a plus
• Personal finance knowledge/experience is a big bonus, but not required
• Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required