Lead Product Marketing Manager, Cash

Wealthfront is a technology-driven financial services company that builds low-cost investment and banking products to help people grow and manage their money. The Lead Product Marketing Manager will own marketing for Wealthfront’s Cash products, developing customer insights, product positioning, go-to-market strategies, experiments, and growth opportunities while partnering cross-functionally with Product, Engineering, Design, and Research.

Responsibilities:

• Craft and execute strategies to evolve and strengthen the positioning of Wealthfront’s Cash account, identifying desperate audiences and new growth opportunities for the banking product
• Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
• Develop positioning, audience, and distribution strategies for new and existing products
• Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences
• Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
• Regularly lead business performance recaps and findings with executive leadership team
• Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect

Requirements:

• 6+ years in consumer product marketing or growth marketing, with technology and/or startup experience
• Passionate storyteller with strong communication, presentation, and writing skills
• Strategic thinker who equally values creativity and marketing effectiveness
• Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
• A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments
• A low-ego, high accountability leader with a willingness to get into the details and a tendency to make others around them successful
• Bachelor's degree or higher
• Personal finance knowledge and experience is a big bonus, but not required