Senior Product Manager II

ActBlue is a nonprofit organization dedicated to creating cutting-edge technology that fuels Democratic victories and enables progressive causes to thrive. The Senior Product Manager II will influence product strategy and manage complex feature areas to drive product adoption and onboarding across the platform.

Responsibilities:

• Owns the end-to-end strategy for product adoption across the platform, setting the roadmap-level priorities that determine how campaigns and nonprofits discover, onboard onto, and succeed with ActBlue's tools
• Manages concurrent adoption and onboarding projects across teams, planning multiple quarters ahead and directing the creation of product requirements, roadmaps, and release plans that grow platform usage
• Applies strong analytical skills to synthesize qualitative and quantitative research, including user interviews, support tickets, usage data, and market analysis, translating findings into clear, actionable product decisions that drive adoption
• Delivers product requirements, release plans, and long-term roadmaps for onboarding and adoption workstreams in alignment with ActBlue's broader product and organizational strategy
• Leads discussions on org-wide priorities, tradeoffs, and dependencies to ship product discovery, adoption and onboarding improvements that move the needle for campaigns' and nonprofits' fundraising success
• Weighs the short- and long-term impact of adoption and onboarding decisions on users, ActBlue, and the fundraising ecosystem, ensuring choices align with the product vision
• Creates well-organized documentation for complex cross-team initiatives, including strategy briefs, requirements, and rollout plans
• Tailors communication of adoption metrics, onboarding insights, and growth strategy to the needs of engineering, design, support, leadership, and other stakeholders
• Frames the problem, ROI, constraints, and possible solutions for improving campaign and nonprofit success on the platform
• Builds strong relationships with cross-functional teams (engineering, design, support, data, marketing) to drive alignment on how to grow product adoption
• Recognized as an expert in product adoption, onboarding, and growth strategy, with strong working knowledge of the broader ActBlue product and technology stack
• Drives research into adoption and onboarding performance, using data analysis, competitive analysis, and user research to inform product direction and prioritization

Requirements:

• 5-7 years of demonstrable experience in product management with a track record of driving user adoption or growth
• Experience partnering with cross-functional teams to drive adoption, activation, or growth for complex web applications
• Strong strategic mindset and the ability to drive long-term strategy while effectively managing and prioritizing the execution details of ongoing projects on your team
• Comfortable moving fast and iterating, using experimentation (A/B tests, pilots, phased rollouts) to validate what actually drives adoption rather than relying on assumption or intuition alone
• Skilled at tailoring communication for both technical and non-technical audiences
• Experience working in a nimble product delivery organization where product, design, and engineering work in close collaboration
• Strong communication skills with a team-centric and remote-reliant approach to discussion and collaboration, with the ability to navigate tough conversations and strive for desirable outcomes for all participants
• Attention to detail for the design and usability of our customer experiences and empathy for our users' needs
• Experience making product decisions through data-driven measurements and user research; competency in using SQL, Looker, or other data-visualization tools is a plus
• A strong desire for fostering inclusivity and belonging among your coworkers
• Interest in progressive politics