Marketing Manager

Skylink, Inc. is an aviation maintenance materials provider supporting commercial, regional, and military aircraft fleets worldwide. The Marketing Manager will own end-to-end B2B marketing distribution, including content strategy, lead funnel development, conversion, paid advertising, sales collateral, and brand image. The role also produces written, video, and visual content while collaborating with the CEO and People Operations Manager on executive communications and employer branding.

Responsibilities:

• Own Skylink's marketing distribution from end to end
• Build and manage our lead funnel
• Drive lead conversion, not just lead generation
• Produce and maintain sales collateral
• Manage paid advertising and brand image
• Develop long-form and short-form written content across platforms (website, blog, email, LinkedIn, newsletters, landing pages)
• Transform CEO conversations, recordings, and internal insights into structured marketing narratives
• Adapt messaging across different channels while maintaining brand consistency
• Apply SEO fundamentals to web and blog content
• Review content performance and refine messaging accordingly
• Maintain and execute against a structured content calendar
• Edit short-form videos for professional B2B platforms
• Structure content with strong hooks, pacing, captions, and clarity
• Turn raw footage into platform-ready assets
• Ensure visual and tonal consistency across video output
• Optimize format based on platform standards
• Create branded graphics and visual assets for social media and digital use
• Design clean, professional visuals aligned with brand standards
• Produce supporting images for blog posts, campaigns, and announcements
• Maintain consistency in fonts, layout, and visual identity
• Capture thought leadership ideas and turn them into structured marketing content
• Maintain tone, clarity, and professional voice across executive communications
• Ensure consistent and high-quality brand presence
• Develop employer branding content in collaboration with the People Operations Manager
• Support culture-focused campaigns and team storytelling
• Align employer messaging with overall brand positioning

Requirements:

• 3-5+ years minimum of hands on experience in content marketing or digital marketing within a B2B or professional environment
• Demonstrated ability to create and execute multi-format content, including written content, short-form video, and branded visual assets
• Advanced prompting skills and the ability to use AI as a leverage tool, not a crutch, to enhance efficiency and scale content production. You must be able to heavily edit and inject human voice/strategy into AI-generated drafts so the final output never feels robotic
• Proficiency with content and editing tools such as, CapCut, Descript, Canva, Adobe Creative Suite, or similar platforms
• Experience using email marketing platforms and managing digital campaigns (LinkedIn and social media ad campaigns is a must)
• Strong understanding of major digital and social platforms, including LinkedIn, Facebook, Instagram, and TikTok, and how content adapts across each
• Solid writing and editing skills with the ability to maintain a consistent professional brand voice
• Ability to manage multiple projects independently in a remote environment