Marketing Content Manager

Plexus Resource Solutions is working with an infrastructure protocol focused on delivering secure solutions that enable institutions and retail traders to engage with Bitcoin safely and at scale. The company is seeking a Content Marketing Manager to lead content strategy, development, publication, and campaigns for its brand and product suite, with a focus on institutional finance audiences.

Responsibilities:

• Lead the content function of the business, including but not limited to: Shortform/Social Media, Long-form/Blog content, Newsletters, Technical Documentation, Threads and Research Reports
• Work in conjunction with product + marketing team to strategize content-focused campaigns that lead directly into revenue generation
• Write content directly to institutional-facing audiences, following a LinkedIn-first distribution strategy

Requirements:

• Direct experience building content marketing strategies aimed towards institutional finance audiences (banks, hedge funds, asset managers, etc)
• Experienced managing content pipelines, tracking lead generation and performance/tracking data of each campaign individually
• Experienced writing industry reports, long-form analysis pieces, working directly with raw data and converting this into tangible campaign strategy