Manager, Marketing Analytics

Otsuka Pharmaceutical Companies is committed to bringing health to life through innovative products. The Manager, Marketing Analytics will lead measurement and analysis across various marketing channels, translating complex data into actionable insights to drive growth and improve efficiency.

Responsibilities:

• Own end-to-end marketing performance measurement across paid media, Amazon, and retail channels
• Lead and establish best practices for marketing measurement including MMM, MTA, and incrementality testing
• Develop and maintain dashboards and reporting that track KPIs such as ROAS, CAC, LTV, incrementality, and funnel performance
• Partner closely with the Growth team to evaluate campaign effectiveness and optimize marketing budgets
• Analyze customer acquisition trends by channel, cohort, and product to inform growth strategy
• Provide clear recommendations and insights to senior stakeholders and leadership
• Ensure data quality, consistency, and best practices across marketing analytics methodologies

Requirements:

• 5-8+ years of experience in marketing analytics, growth analytics, or a related role
• Strong background in analyzing paid media performance across platforms such as Meta, Google, Amazon, and TV media
• Proficiency with analytics and data tools including SQL, Python or R, and BI platforms
• Expertise in MMM, attribution, and performance measurement frameworks
• Strong communication skills and ability to manage cross-functional relationships
• Bachelor's degree in a quantitative field or equivalent relevant experience
• Experience working in DTC, omnichannel, or a digitally native brand preferred