Principal Program Manager, Go-To-Market

GitLab is an intelligent orchestration platform for DevSecOps that helps organizations improve developer productivity, operational efficiency, security, compliance, and digital transformation. The Principal Program Manager, Go-To-Market will lead high-stakes product and technical marketing launches, manage cross-functional go-to-market initiatives, and build scalable program frameworks and AI-powered workflows. The role partners with product, design, growth marketing, communications, field enablement, and executive stakeholders to improve launch execution and business outcomes.

Responsibilities:

• Orchestrate minor launches that put new platform releases in front of the community
• Orchestrate major launches tied to company events that move pipeline
• Orchestrate weekly signal announcements so we stay present in a fast-moving ecosystem
• Sequence product decisions into PTM and other go-to-market functions, with clear handoffs
• Keep field enablement on track when they depend on messaging and sales assets
• Design decision points early so blockers show up before the deadline
• Scope launches for pipeline and for post-launch adoption when agentic products are involved
• Build AI workflows that draft briefs, synthesize status, and cut manual program steps
• Rebuild stages and calendars when roadmap, growth priorities, or launch plans change
• Run retrospectives that improve the system, and remove process as often as you add it
• Run a concurrent portfolio of PTM-dependent initiatives with clear owners, dates, and tradeoffs
• Give leadership the context to decide: risks, options, and a recommendation, not status theater
• Align go-to-market functions when work streams collide or compete for the same people
• Codify how programs run so each cycle starts sharper than the last
• Put quality in the path of the work, then confirm market-facing pieces landed as intended
• Turn recurring coordination into shared AI workflows the team can run without you in the loop
• Partner with Marketing's ATO when a workflow needs department-wide adoption or guardrails
• Escalate early with a clear ask when a call sits above the working team
• Protect focus with smaller core teams, fewer standing meetings, more working sessions
• Close the loop on results with the data team, then feed what you learn into the next cycle

Requirements:

• Program management for go-to-market across the high-tech industry, with first-hand experience with complex, multi-stakeholder and cross-functional initiatives
• Experience building and scaling how programs run in large, distributed orgs, with clear results
• Hands-on work with AI agents and automations that real teams used in production
• A track record of turning manual work into AI workflows and helping others adopt them
• Comfort standing up launch and program frameworks without adding busywork
• Strong grasp of how product releases and how they impact go-to-market teams
• Bias to action for priorities: defining risks and clear options for path forward
• Habit of measuring success by pipeline, adoption, or consumption, not activity counts
• Ability to run several high-stakes workstreams at once without dropping quality or trust
• Clear writing and speaking with executives; gets decisions made across competing priorities
• Influence without direct authority, including with senior leaders
• Fluency with project tools with AI automation on top, and the ability to use GitLab
• Ability to travel if needed and comply with the company's travel policy