Product Marketing Manager - Star Trek

Scopely is a global interactive entertainment and video game company creating and operating mobile, web, PC, and console experiences, including Star Trek™ Fleet Command. The Product Marketing Manager will own the player-facing narrative and integrated go-to-market strategy for the game, translating complex product initiatives into compelling messaging, coordinating cross-functional launch readiness, measuring adoption and performance, and leading the Product Marketing function.

Responsibilities:

• Own the player-facing narrative for Star Trek Fleet Command, translating product strategy into clear, compelling experiences that help players understand not just what we're building, but why it matters
• Champion the player perspective throughout the product development lifecycle, ensuring features, systems, and content are positioned in ways that resonate with our diverse player base
• Establish messaging frameworks that create consistency across every player-facing touchpoint, from launch campaigns and CRM to roadmap communications and in-game messaging
• Partner with Product, Design, Economy, Live Operations, Analytics, and Creative teams throughout feature development
• Translate complex gameplay systems, progression mechanics, monetization initiatives, technical improvements, and roadmap priorities into compelling player-facing narratives
• Develop positioning, messaging, and value propositions for new features, seasonal content, technical improvements, and franchise initiatives
• Ensure every major release tells a clear story that connects product innovation with meaningful player outcomes
• Own integrated go-to-market strategies for major game features, seasonal arcs, technical improvements, and franchise partnerships
• Build launch plans that align messaging, timing, audiences, business objectives, and player education across every player-facing channel
• Define player segmentation and messaging strategies that support players throughout their lifecycle and progression journey
• Establish launch objectives and success criteria in partnership with Product, Marketing, and Analytics teams
• Serve as the central marketing partner connecting Product, Community, Campaign Marketing, CRM, Creative, Analytics, Player Experience, Publishing, and external partners
• Coordinate launch readiness across all player-facing functions, ensuring messaging, creative assets, support documentation, operational plans, and partner approvals are complete before release
• Facilitate launch planning, milestone reviews, and cross-functional communication to proactively identify risks and remove blockers
• Partner with Community and Player Experience to ensure player communications, support readiness, and recovery messaging remain aligned throughout launches and live incidents
• Create creative briefs, messaging frameworks, presentations, launch documentation, executive materials, and marketing guidance that enable successful execution across the organization
• Review and approve marketing assets to ensure consistency across channels and alignment with product strategy, brand standards, and franchise guidelines
• Partner with Creative teams to develop high-quality marketing materials that communicate player value while maintaining franchise authenticity
• Manage approvals and asset delivery with Paramount and other external partners
• Monitor feature adoption, player engagement, sentiment, campaign performance, and commercial outcomes following launches
• Partner with Analytics, Community, and Player Experience to identify player friction, adoption barriers, and opportunities for optimization
• Translate quantitative and qualitative player insights into actionable recommendations for future launches and product improvements
• Continuously refine positioning, messaging, and go-to-market strategies through experimentation, testing, and post-launch analysis
• Lead and evolve the Product Marketing discipline for Star Trek Fleet Command, continuously improving launch quality, planning processes, and organizational effectiveness
• Manage the Campaign Manager, providing coaching, prioritization, and strategic direction across day-to-day marketing execution
• Own the Product Marketing operating cadence, including roadmap reviews, launch planning, partner coordination, and cross-functional alignment
• Build trusted relationships across Product, Marketing, Creative, Publishing, Licensing, and executive leadership to improve decision-making and execution
• Establish scalable frameworks, documentation, and best practices that strengthen Product Marketing's impact across the organization

Requirements:

• 5+ years of experience in Product Marketing, Go-to-Market, Integrated Marketing, or related roles within games, entertainment, technology, or digital products
• Translated complex products into compelling player stories, developing positioning and go-to-market strategies that improved player understanding, feature adoption, engagement, and commercial performance
• Led integrated product launches, bringing together Product, Creative, Community, Lifecycle Marketing, Analytics, Campaigns, and external partners around a unified player experience
• Influenced product direction through player insights, leveraging qualitative feedback, quantitative data, and market trends to shape messaging, prioritization, and launch strategy
• Built scalable marketing frameworks, creating repeatable processes, messaging systems, and launch playbooks that improved organizational effectiveness and cross-functional collaboration
• Partnered with multidisciplinary teams to deliver high-impact initiatives in fast-paced, live-service environments where priorities evolve quickly and execution matters
• Mentored marketers and fostered collaborative, high-performing teams while maintaining a hands-on approach to strategy and execution
• Strategic, curious, and relentlessly player-focused
• Comfortable operating at the intersection of product strategy, marketing, and player experience
• Motivated by turning complex systems into simple, compelling stories that players understand and value
• Collaborative by nature, bringing diverse teams together around a shared vision and common goals
• Equally confident leading strategic discussions with executives and producing hands-on deliverables that move launches forward
• Data-informed but never data-limited, combining analytics with player empathy to make sound decisions
• Adaptable in fast-moving environments where priorities evolve and every launch presents new opportunities to learn
• Passionate about live-service games and excited by the challenge of helping millions of players discover, understand, and engage with new experiences
• Experience working on live-service or free-to-play games
• Familiarity with player lifecycle marketing, CRM, audience segmentation, and experimentation
• Experience partnering with analytics teams to evaluate player behavior, feature adoption, and commercial performance
• Experience working with licensed entertainment brands or franchise partners
• Familiarity with creative production pipelines and integrated campaign development
• Passion for strategy games, mobile games, or live-service products
• Knowledge of Star Trek™ and an appreciation for its characters, stories, and passionate global community