Lead Product Manager, Consumer Apps

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. The Lead Product Manager for Consumer Apps will own the mobile app product roadmap, driving engagement and retention through innovative features and collaboration across teams.

Responsibilities:

• Own the Hims and Hers app product roadmap, shaping new features, navigation architecture, app foundations, and cross-category experiences that help millions of patients better understand and act on their health
• Lead app growth and engagement motions (mobile messaging, push notifications, while working closely with category and CRM lifecycle teams) ensuring the right message reaches the right patient at the right time
• Serve as the cross-category connector: collaborate with PMs, Category owners, Marketing and others, to cohesively sequence and deliver features
• Drive A/B experimentation on app features tied to patient adherence / retention, WAU/MAU, and subscriber LTV, with clear metric ownership
• Translate new AI features and capabilities into app-native experiences
• Partner closely with Engineering and Product Design to support technical direction and craft bar, ensuring app decisions are both buildable at speed and delightful at scale
• Use data and intuition together to combine product judgment, user research, and quantitative analysis to understand user needs and make informed consumer decisions

Requirements:

• 6+ years of product management experience, with at least 3 years owning consumer mobile products at meaningful scale
• Demonstrated track record shipping app and lifecycle features with measurable retention and engagement impact
• Deep understanding of mobile product design, interaction patterns, and user behavior
• Strong experimentation discipline: rigorous A/B testing on mobile, with clear input / output metric frameworks
• Cross-functional leadership experience: coordinating across stakeholders in a fast moving environment
• Bachelor's degree required; advanced degree a plus
• Experience in consumer, health, wellness, subscription, or membership products where retention and LTV are primary success metrics