Search Engine Optimization Specialist

Metropolitan Law Group is a specialty agriculture law firm serving clients across the food supply chain through expertise in agriculture, regulatory compliance, and commercial law. The Search Engine Optimization Specialist will increase the firm’s online visibility and organic search and AI performance by managing SEO, AEO, LLMO, and AIO initiatives, including keyword research, content development, audits, on-page optimization, link building, analytics, and reporting. The role collaborates with marketing and content teams to improve website architecture and align digital strategies with business objectives.

Responsibilities:

• Conducting keyword research
• Developing content for websites
• Performing regular SEO/AEO/AIO audits
• Optimizing on-page elements such as metadata, headings, and content structure
• Manage link-building activities
• AI track performance through web analytics tools
• Provide clear reporting and recommendations to stakeholders
• Collaborates with our marketing department and content teams to align SEO/AEO/AIO strategy with business objectives
• Improve website architecture
• Support digital campaigns
• Stay current on SEO/AEO/AIO best practices, search engine algorithm updates, LLM updates, and competitive trends in the legal and marketing sectors

Requirements:

• Ability to perform comprehensive keyword research and develop targeted SEO strategies using relevant tools
• Experience conducting detailed SEO audits and implementing technical and on-page improvements
• Proficiency in link building, including outreach, relationship development, and quality-focused backlink acquisition
• Strong skills in web analytics, including monitoring traffic, rankings, conversions, and generating data-driven insights
• Hands-on experience with on-page SEO, including optimizing titles, meta descriptions, headings, internal links, and content
• Familiarity with common SEO and analytics platforms (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar)
• Solid understanding of technical SEO concepts such as site speed, mobile responsiveness, structured data, and crawlability
• Familiarity with AEO/LLMO/AIO technical concepts as well as content optimization for better performance in those areas
• Excellent written and verbal communication skills, with the ability to explain complex SEO/AEO/AIO concepts to non-technical stakeholders
• Strong analytical and problem-solving abilities, with attention to detail and a focus on measurable results
• Ability to work independently in a remote environment, manage multiple priorities, and meet deadlines
• Bachelor's degree in Marketing, Communications, Business, Information Technology, or a related field, or equivalent practical experience
• Experience in professional services, legal, or agriculture-related industries is a plus