Sr Technical Product Marketing Manager

Couchbase is an operational data platform for AI that supports enterprise operational, analytical, mobile, and AI workloads. The Senior Technical Product Marketing Manager will translate Couchbase’s platform capabilities into differentiated technical messaging, content, demos, competitive intelligence, and field enablement while supporting product launches and representing the company to technical audiences.

Responsibilities:

• Own the technical narrative. Turn complex platform capabilities — distributed architecture, performance, scale, AI/vector search, mobile/edge sync — into clear, differentiated positioning and messaging for technical buyers and influencers
• Create technical content. Produce solution briefs, reference architectures, whitepapers, benchmark and TCO validations, blog posts, and technical FAQs that make the case with evidence, not adjectives
• Build demos and proof points. Develop and maintain compelling product demos and hands-on proof assets; partner with Field Engineering on POC playbooks and enablement
• Drive competitive intelligence. Run hands-on technical teardowns of competing databases and data platforms; distill findings into battlecards, win themes, and objection handling
• Enable the field. Equip Sales and Sales Engineering with the technical assets, talk tracks, and training to qualify and advance opportunities
• Be a technical spokesperson. Represent Couchbase in webinars, conferences, developer communities, and analyst briefings; make technical audiences believe
• Partner on launches. Work with PM and Engineering to validate messaging, shape launch plans, and feed customer and field insight back into the roadmap

Requirements:

• 6+ years in technical product marketing, developer relations, solutions/sales engineering, or a comparable technical role in enterprise software — ideally databases, data infrastructure, or cloud
• Genuine technical depth: you can reason about databases (NoSQL and SQL), distributed systems, and cloud platforms (AWS, GCP, or Azure), and you're comfortable reading architecture diagrams and writing queries or code snippets
• A track record of building demos and technical content that move technical audiences to act
• Exceptional written and verbal communication — you can go deep with an engineer and up-level for an executive in the same day
• Experience with competitive positioning and sales enablement in a B2B technical product
• Confidence presenting to technical audiences, on stage and on camera
• Bachelor's degree in Computer Science or a related field, or equivalent hands-on experience
• Hands-on experience with Couchbase, MongoDB, or other NoSQL / document databases
• Familiarity with AI/ML, vector search, or retrieval-augmented generation (RAG)
• Exposure to mobile/edge or real-time analytics workloads
• Experience marketing to developers and building technical community