Key skills

Marketing Project Management PlatformsEmail Marketing PlatformsCRM ToolsCanvaAdobe Creative SuiteMicrosoft Office SuiteLinkedIn Content StrategyB2B Social Media ManagementMarketing Performance Data AnalysisCommercial InsuranceFinancial ServicesB2B Professional ServicesSales Enablement Content DevelopmentGoCRMProject ManagementSales

About this role

Brown & Brown is a company built on meritocracy that rewards self-starters. They are seeking a Senior Marketing Manager / Marketing Strategist to lead marketing strategy across specialty insurance offerings, focusing initially on Evolve MGA, a cyber-specialist business unit. The role involves designing marketing campaigns, managing broker segmentation, and developing compelling content for various stakeholders.

Responsibilities:

Design, execute, and track email campaigns targeting broker and agency partners; develop content for product spotlights, renewal communications, and market updates
Manage broker segmentation across individual sales rep and broad distribution list channels; build a feedback loop with sales and underwriting to refine messaging and measure engagement
Produce and maintain a library of broker-facing assets: quarterly communications, collateral (i.e., monthly Wins of the Month and sell-sheets), partner presentations, claims and loss insights, and process guides
Support the development of go-to-market content for new product launches, brand updates, and partnership engagement campaigns by translating complex program details into clear, compelling materials
Audit, clean, and maintain partner and contact records in our CRM, ensuring accuracy of agency/broker data, contact information, and segmentation tags
Develop and document partner segmentation rules to ensure the right content reaches the right distribution partners
Identify gaps in partner data and build processes to keep records current

Requirements:

8+ years of experience in marketing, content, or communications; writing samples required
Experience with marketing project management platforms (i.e., Wrike), email marketing platforms and CRM tools; Canva and/or Adobe Creative Suite proficiency
Strong command of Microsoft Office Suite; familiarity with LinkedIn content strategy and B2B social media management
Ability to read marketing performance data and draw actionable conclusions
Background in commercial insurance, financial services, B2B professional services, or a similarly complex industry, but it is not a prerequisite
Experience building insurance broker or agent-facing sales enablement content