Associate Manager, Brand & Shopper Marketing

The California Milk Advisory Board promotes products made with real California milk and creates value for California’s dairy farm families. The Associate Manager, Brand & Shopper Marketing will support the unified marketing strategy by coordinating brand, shopper, retail, e-commerce, paid media, and agency initiatives. The role also manages campaign performance reporting, budget tracking, competitive insights, and cross-functional collaboration.

Responsibilities:

• Facilitate the successful execution of statewide integrated consumer promotions, including IAT collaboration and coordination of tactical execution from kickoff through completion
• Draft creative briefs for tentpole and campaign-related work to kick off the creative process with agencies, collaborating with the Director on larger strategic projects
• Coordinate with the Director and IAT to ensure creative materials meet CMAB brand standards and achieve campaign goals
• Assist with execution of CMAB’s marketing programs across retail and e-commerce channels, including development of creative materials and UPC selection
• Support CMAB’s efforts on Instacart & Retail Media Networks, including creative material development, category & UPC selection
• With Director, coordinate CMAB’s collaboration with other ag organizations (e.g., California Grown, California Beef Council, etc.) on co-branded shopper marketing campaigns
• Contribute to the execution of CMAB’s marketing programs across paid media, including trafficking of creative materials
• Coordinate with the Director and IAT to ensure creative materials meet CMAB brand standards and achieve campaign goals
• Partner with Director and EVP to help ensure newly created brand positioning is reflected in all creative materials and across the company
• Help inform website & CRM strategy
• Compile recap and analysis of CMAB’s retail marketing campaigns, including KPI measurement, progress tracking, and post-campaign performance recaps
• Conduct daily monitoring of media dashboard and send daily and/or weekly report outs to Director
• Evaluate new tactics and share point of view for Director consideration for potential integration into CMAB’s overall marketing approach
• Help track and monitor paid media, shopper marketing & e-commerce budget throughout the year
• Support and facilitate Integrated Agency Team (IAT) culture and cross-agency collaboration, including in-person meeting logistics, agendas, and weekly status calls, to ensure deliverables are completed and deadlines are met
• Stay current on market trends and the competitive landscape, compiling relevant shopper/consumer insights and competitive intel as needed for the Director and broader team
• Participate in on-the-job and formal training on brand management and shopper marketing
• Other duties as required

Requirements:

• 1–3 years of experience in brand or shopper marketing and/or agency exposure to CPG/retail preferred
• Strong attention to detail and process discipline — comfortable working within brand guidelines and executing against a brief with precision (ABM background a plus)
• Willingness to learn and ask questions
• Experience coordinating deliverables across multiple workstreams and deadlines
• Comfortable operating in an ambiguous, fast-evolving environment
• Cross-functional and collaborative by nature
• Solid Excel/budget-tracking skills; able to monitor spend and flag issues proactively
• Analytical self-starter who can make sound, data-informed decisions under time pressure
• Positive, solutions-oriented approach to problem-solving
• Experience with syndicated data preferred, not required