Growth Marketing Specialist

Businessolver is a company that promotes individual development through its Respond Readily values and a growth-oriented culture. The Growth Marketing Specialist will support targeted account engagement and demand conversion by researching accounts, validating contacts, coordinating outreach and events, managing program follow-up, and maintaining CRM tracking. The role works cross-functionally with Growth Marketing, Revenue Marketing, Sales, Strategic Advisors, and Marketing Operations to drive pipeline growth.

Responsibilities:

• Research and validate contacts within leadership-defined target accounts
• Build targeted prospect lists for Businessolver-hosted events, executive outreach, VIP experiences, industry programs, and demand campaigns
• Maintain accurate account and contact data within Salesforce and related systems
• Support outreach to priority accounts to drive attendance for virtual events, local in-person events, executive roundtables, and VIP experiences
• Execute follow-up from events, content syndication programs, executive outreach initiatives, and demand campaigns
• Track event attendance, engagement activity, and follow-up status using campaign tracking and UTM attribution
• Route qualified engagement signals to the appropriate Sales Consultant, Strategic Advisor, or Growth Marketing Manager
• Support executive outreach efforts by identifying relevant contacts, validating titles, and preparing targeted lists
• Monitor responses from active campaigns and ensure timely follow-up
• Partner with Revenue Marketing to support campaign execution, nurture follow-up, and account engagement programs
• Help improve contact hygiene, campaign attribution, and CRM data quality
• Provide regular updates on outreach activity, event attendance, follow-up status, and conversion outcomes

Requirements:

• 2-5 years of experience in B2B marketing, demand generation, business development, event marketing, sales support, or account-based marketing
• Strong organizational skills and attention to detail
• Ability to research accounts, validate contacts, and identify relevant decision-makers
• Strong written and verbal communication skills
• Comfortable managing multiple campaigns, events, and follow-up priorities at once
• Ability to work cross-functionally with Marketing, Sales, and Revenue Operations
• Strong follow-through and ability to manage time-sensitive outreach and follow-up
• Experience with Salesforce, Salesloft, HubSpot, or similar CRM and marketing automation tools preferred
• Experience supporting webinars, events, content syndication, nurture campaigns, or executive outreach preferred
• SaaS, HR Technology, or benefits industry experience a plus