Growth Marketing & SDR Lead

Verity is seeking a Growth Marketing & SDR Lead to own outbound and account-based marketing programs while managing the SDR function. The role is responsible for developing coordinated campaigns, improving the MQL-to-SQL process, coaching SDRs, partnering with Sales and Operations, and using performance data to increase qualified pipeline.

Responsibilities:

• Develop and execute outbound and ABM programs targeting Verity's priority accounts, industries, and buyer personas, partnering with Sales on segmentation, messaging, and outreach strategy
• Translate campaign themes into coordinated email, paid media, content, and SDR programs, building briefs, landing pages, and enablement materials with Content, Design, and Marketing Ops
• Directly manage, coach, and develop the SDR team, including priorities, workflows, account lists, talk tracks, and qualification standards
• Own the MQL-to-SQL process end to end, including lead routing, SLAs, qualification, dispositioning, and reporting
• Partner with Marketing and Sales Ops to improve lead scoring, lifecycle stages, CRM workflows, and funnel visibility, building strong feedback loops between Marketing, SDRs, and AEs
• Measure and report on pipeline contribution across target-account engagement, qualified meetings, conversion rates, and SDR performance, continuously testing and optimizing targeting and channel mix

Requirements:

• 5–7 years in B2B growth marketing, demand generation, ABM, or outbound marketing, with required experience directly managing, coaching, and developing SDRs
• Hands-on HubSpot experience required, including workflows, lead scoring, lifecycle stages, routing, sequences, and funnel attribution
• Demonstrated experience developing and executing ABM programs (one-to-one, one-to-few, and/or one-to-many), plus managing or improving the MQL-to-SQL handoff
• Strong understanding of B2B outbound strategy, account research, personalization, prospecting sequences, and sales enablement
• Proven ability to partner closely with Sales leadership, AEs, Marketing Operations, and Sales Operations
• Strong analytical, communication, and project management skills, comfortable moving between strategy, hands-on execution, people management, and performance analysis
• Experience integrating HubSpot with sales engagement, enrichment, intent-data, advertising, or ABM platforms
• Experience marketing enterprise technology, warehouse automation, supply chain solutions, or another complex B2B product
• Experience supporting enterprise sales cycles involving multiple stakeholders
• Experience building or scaling an SDR function or outbound playbook