Sales Development Manager, Advertising

TouchTunes is the world’s largest in-venue interactive music and entertainment platform, expanding its offerings across music, darts, and mobile entertainment. The Sales Development Manager, Advertising will build and scale the outbound sales development engine by owning target account strategy, prospecting, multichannel outreach, CRM data quality, performance optimization, and SDR growth.

Responsibilities:

• Build our target account strategy by developing and maintaining our total addressable market across national advertisers across adult-audience verticals, their holding companies and agencies of record, independent and regional agencies, local media partners, and programmatic buyers
• Generate qualified meetings by converting outbound activity into sales opportunities and routing meetings to the appropriate sales rep
• Execute outbound campaigns using CRM, sales engagement, and AI-powered prospecting tools to deliver targeted, compliant outreach and maintain high-quality prospect data
• Own prospect data quality by creating and maintaining accurate contact records, decision-maker maps, and account intelligence within our CRM
• Optimize performance through ongoing testing of messaging, sequences, and outreach strategies to improve response, conversion, and meeting rates
• Measure results by tracking key funnel metrics, reporting on pipeline generation, and using data to balance demand and seller capacity
• Build for scale by establishing the playbook, refining the workflows, and helping expand SDR resources as the business grows

Requirements:

• • 4-7 years of experience in B2B demand generation, sales development, outbound growth, or a similar growth-focused role
• • Experience building or significantly scaling an outbound prospecting program, not just executing an existing one
• • A demonstrated track record of generating qualified meetings and pipeline at volume
• • Hands-on fluency with the modern outbound stack, including CRMs (Salesforce or HubSpot), sales engagement platforms (Salesloft or Outreach), and prospecting tools (ZoomInfo, Apollo, Clay, LinkedIn Sales Navigator)
• • Direct experience using AI-assisted SDR and outreach automation (such as Artisan, 11x, or similar), and managing email deliverability and domain management
• • Technically savvy and data-driven: comfortable building workflows, defining an ideal customer profile and segmentation, running tests, and reporting on funnel metrics
• • Excellent written communication skills with the ability to craft outreach that earns engagement
• • Experience managing and developing SDRs or other sales development professionals in a high-growth environment
• Must be authorized to work in the United States
• • Experience in advertising, media, adtech, or advertising
• • Familiarity with agencies, holding companies, local media, DSPs and trading desks, and exposure to programmatic or digital out-of-home