Senior Growth Marketing Manager

XCaliber Health is building an agentic digital health platform that enables real-time decision-making and autonomous healthcare workflows. The Senior Growth Marketing Manager will execute campaigns, experiments, and performance marketing tactics to drive top-of-funnel and pipeline growth among digital health and health AI buyers, while managing lead generation, ABM, testing, analytics, events, and marketing asset development.

Responsibilities:

• Plan, launch, and optimize Omni-channel campaigns (Google Ads, retargeting, LinkedIn where efficient)
• Manage our lead generation funnel — track MQLs, conversion metrics, and lead scoring signals
• Execute and iterate on ABM campaigns and targeted Series B outreach (in partnership with analyst)
• Partner with product marketing to align messaging and landing pages to key buyer segments
• Run A/B tests on ads, emails, and conversion flows to drive cost-efficient lead acquisition
• Build and manage dashboards to track ROI, CAC, and funnel progression
• Support promotion and registration for webinars, in-person micro-events, and macro conferences
• Collaborate with the Head of Marketing, PM, and Design to ship marketing assets that convert

Requirements:

• • 6-8 years of experience in growth, demand gen, or performance marketing
• • Data-driven mindset with strong testing and attribution instincts
• • Comfortable operating independently and iterating in a fast-paced, startup environment
• • Strong B2B SaaS or digital health background, ideally at Series A–C companies
• • Hands-on with Google Ads, email platforms, LinkedIn (bonus: HubSpot, Clearbit, Apollo)
• • Familiar with or excited to learn about agentic AI, health tech infrastructure, and EHR data ops
• • Experience building early-stage marketing infrastructure and attribution frameworks
• • Familiarity with marketing to technical audiences (product, data, IT buyers)
• • Prior exposure to ABM-style campaigns or outbound sequencing tools