Product Marketing Manager

HackerOne is a global leader in Continuous Threat Exposure Management, combining agentic AI with a community of security researchers to help enterprises reduce cyber risk. The Product Marketing Manager will create product marketing content, support messaging and positioning, coordinate launches, conduct market and competitive research, and collaborate with sales, product, content, demand generation, and design teams. The role will also use AI tools to accelerate content production and analysis.

Responsibilities:

• Own the production of PMM content across HackerOne's product portfolio: sales decks, solution briefs, web copy, competitive comparisons, and field enablement materials
• Support messaging and positioning development by contributing research, drafts, and iteration based on feedback from senior marketers and field teams
• Coordinate cross-functionally on product launches, managing your own asset workstreams, tracking timelines, and flagging blockers early
• Conduct competitive and market research to keep the team current on the vulnerability management landscape and shifting buyer priorities
• Partner with sales and sales engineering to understand what's resonating in the field and translate those signals into sharper content
• Synthesize voice-of-customer inputs, from sales calls, partner engagements, win/loss data, and customer conversations, to sharpen positioning over time
• Collaborate with content, demand generation, and design to ensure PMM narratives carry through campaigns and programs
• Use AI tools to accelerate content production, market and competitive research, data synthesis, and analysis; this is an expected part of how the role operates, not an optional add-on

Requirements:

• • 3–5 years of experience in product marketing, content marketing, or a closely related field at a B2B SaaS company
• • Strong writer who can turn complex security concepts into clear, compelling copy across formats and audiences
• • Proven ability to manage multiple workstreams independently, hit deadlines, and surface risks before they become problems
• • Comfortable working across functions and building credibility with sales, product, and design stakeholders without heavy direction
• • Solid grasp of B2B go-to-market fundamentals: positioning, launch execution, sales enablement, and demand generation
• • Uses data to test assumptions, share insights with peers, and improve outputs — not just to report results
• • Genuine curiosity about the cybersecurity space and commitment to building domain expertise over time
• • Familiarity with vulnerability management, application security, or the broader cybersecurity market
• • Exposure to penetration testing, bug bounty programs, or the security research community
• • Experience with competitive intelligence tools and frameworks