EverPro - Growth Marketing Manager (Canada, Remote)

EverCommerce is a service commerce platform that provides end-to-end SaaS solutions for service businesses, while its Joist platform helps contractors and home service professionals manage their operations. The Growth Marketing Manager will own new customer acquisition strategy and performance across Web, iOS, and Android, including paid media investment, forecasting, experimentation, analytics, and channel orchestration. The role will also provide strategic oversight to SEO and growth analytics functions and communicate performance insights to executive leadership.

Responsibilities:

• Own the strategy and performance for new customer acquisition, including a multi million dollar annual media investment across paid social, paid search, display, affiliate/partnerships, and emerging channels
• Act as the primary strategic partner and day-to-day point of contact with our internal paid media team, setting priorities, budget allocation, and channel mix
• Build and own the quarterly/annual growth plan across Web, iOS, and Android, balancing new traffic generation, traffic-to-signup conversion, and signup-to-paid conversion
• Monitor CAC, conversion rates, pacing, and channel-level ROI, proactively identifying risks and reallocating investment to maximize efficient growth
• Own new customer acquisition forecasting, building and maintaining forecasts for traffic, signup, and paid conversion by channel and platform
• Work closely with internal subject matter experts across each channel (paid social, paid search, SEO, app store/ASO, and others) to orchestrate a coordinated, optimized growth machine — ensuring channels are working together toward shared goals rather than in silos
• Bring strong testing discipline to the funnel, prioritizing and sequencing experiments across channels and platforms to drive continuous, compounding improvement
• Work closely with Analytics to ensure Joist has the proper measurement and instrumentation in place to accurately track funnel performance across Web, iOS, and Android
• Partner with the Growth Analyst on dashboards and reporting infrastructure that support forecasting accuracy and channel-level decision-making
• Provide strategic direction and shared oversight for our SEO Lead, ensuring organic strategy is tightly aligned with paid strategy and the overall growth roadmap
• Provide strategic direction and shared oversight for our Growth Analyst, ensuring funnel reporting, dashboards, and measurement infrastructure keep pace with the needs of the growth strategy
• Translate performance data into clear insights, recommendations, and forward-looking strategy for the Head of Marketing and broader leadership team
• Own reporting on new customer acquisition performance across all three platforms, including regular business reviews
• Partner with Product Marketing (SaaS and Payments) to ensure growth strategy reflects current positioning and incorporates new feature and product launches
• Coordinate with Customer Marketing/Lifecycle team to ensure a seamless handoff between acquisition and post-signup lifecycle/onboarding campaigns
• Represent growth/paid performance in marketing leadership discussions and planning cycles

Requirements:

• Proven track record setting and executing acquisition strategy, not just managing campaigns — comfortable owning a growth plan and being accountable for its results
• Strong experience partnering with (or directly managing) internal or agency paid media teams to translate strategy into flawless execution
• Strong track record owning acquisition/growth forecasting and translating forecasts into channel-level plans
• Strong testing discipline — experience building and prioritizing a cross-channel experimentation roadmap
• Comfortable working across multiple platforms (Web, iOS, Android) and understanding the nuances of each (e.g., app store dynamics, mobile attribution)
• Strong analytical skills; fluent in interpreting funnel and channel data, comfortable in tools like GA4, Amplitude, Mixpanel, or similar
• Experience directing or closely partnering with SEO and analytics functions, even without formal management authority
• Excellent stakeholder management — able to influence and align teams that don't report directly to this role
• Strong executive communicator, able to translate performance data into clear strategy and narratives for senior leadership
• Self-starter who is comfortable stepping into an established growth engine and quickly building credibility with cross-functional partners
• Experience in payments, fintech, or subscription/usage-based monetization models
• Experience with mobile app growth/ASO
• Familiarity with lifecycle/CRM platforms (e.g., Braze) and how acquisition and lifecycle marketing intersect
• Where: Remote within Canada
• Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America
• 6+ years of experience in growth marketing, performance marketing, or digital marketing, with meaningful experience owning a significant paid media budget ($10M+ preferred), ideally in B2B SaaS