Hands-On Growth Marketing Lead – Ecommerce & Creator Brand

Empowered Cooks is a growing, creator-led ecommerce brand that helps home cooks save time, cook with confidence, and achieve better kitchen results through physical and digital products. The Growth Marketing Lead will own and execute cross-channel growth initiatives, including lifecycle marketing, paid advertising, conversion optimization, product launches, and creator-led audience monetization, with a focus on profitable off-Amazon growth.

Responsibilities:

• Evaluating our current marketing channels, funnels, offers, and customer journey
• Identifying and prioritizing the highest-confidence growth opportunities
• Building and improving email campaigns, automations, segmentation, and lifecycle marketing
• Developing and executing paid advertising campaigns
• Improving Shopify conversion rates, average order value, and repeat purchases
• Connecting YouTube content and social audiences more effectively to email capture and product sales
• Creating coordinated marketing plans for product launches and promotions
• Testing messaging, creative, offers, landing pages, and customer acquisition strategies
• Building a clear marketing calendar and maintaining accountability across initiatives
• Establishing a weekly marketing scorecard
• Reporting what is working, what is not working, and what should happen next
• Helping coordinate other team members or contractors when your experience supports it
• Audit our existing marketing system without turning the audit into a month-long strategy exercise
• Establish baseline marketing and financial metrics
• Identify the three highest-confidence growth opportunities
• Produce at least one meaningful early win
• Improve or build high-value Customer.io campaigns and automations
• Launch controlled paid advertising tests
• Improve the connection between YouTube, email, Shopify, and our products
• Create a practical marketing calendar and weekly scorecard
• Demonstrate measurable progress and recommend the next stage of growth

Requirements:

• You must be willing and able to personally execute the work
• You are comfortable building campaigns, writing or improving copy, analyzing reports, creating funnels, configuring automations, and launching tests yourself
• You should be comfortable working with metrics such as:

• Customer acquisition cost

• Contribution margin

• ROAS and MER

• Conversion rate

• Average order value

• Customer lifetime value

• Repeat-purchase rate

• Break-even acquisition cost

• Incremental revenue

• You should be able to find overlooked opportunities, use existing assets intelligently, and prove ideas on a small scale before recommending that we spend heavily
• We are not looking for someone who only knows PPC, social media, email, or Amazon. You should understand how multiple marketing channels work together, even if you have deeper expertise in only a few areas
• Strong AI fluency is non-negotiable
• Using AI should already be part of how you work—not something you plan to learn after being hired
• You understand that a growing company will not always have perfect systems, complete data, or a specialist available for every task
• You can create clarity from ambiguity, determine what matters most, and move forward without waiting for every condition to be perfect
• This is a fully remote opportunity
• Experience with ecommerce growth, email marketing, paid acquisition, conversion optimization, product launches, or creator-led brands will be especially valuable
• Amazon experience is helpful, but it is not required to be your strongest area