Digital Marketing & Growth Specialist (CIV)

Civitas Senior Living operates senior living communities and is seeking a hands-on Digital Marketing & Growth Specialist. The role manages and optimizes the full digital marketing funnel, including paid advertising, websites, SEO, CRM systems, marketing automation, lead nurturing, attribution, and conversion reporting, to increase qualified inquiries, move-ins, occupancy, and revenue.

Responsibilities:

• Build, launch, manage, and optimize paid advertising campaigns across Google, Meta, and other relevant platforms
• Monitor campaign performance, lead quality, cost per inquiry, conversion rates, move-ins, revenue, and return on advertising spend
• Manage paid search strategy, including keyword targeting, audience segmentation, budgets, bidding, and campaign structure
• Develop and optimize landing pages, forms, calls to action, and digital conversion paths
• Support website management, SEO, local search visibility, and ongoing content optimization
• Create and manage email marketing, lead-nurture, remarketing, and re-engagement campaigns
• Partner with Sales and Operations to improve speed to lead, inquiry follow-up, CRM utilization, and funnel conversion
• Analyze performance across inquiries, visits, deposits, move-ins, occupancy, and revenue
• Develop creative briefs and provide direction to designers, developers, videographers, agencies, and content creators
• Test advertising messages, audience strategies, creative concepts, offers, and landing pages
• Build dashboards and reports that clearly communicate results, opportunities, and recommended actions
• Improve campaign attribution, call tracking, and the connection between marketing activity and occupancy results
• Identify emerging digital trends, platforms, and technologies that can improve performance and efficiency
• Use AI tools to improve campaign analysis, content creation, lead response, personalization, reporting, and workflow automation
• Manage multiple communities, campaigns, priorities, and deadlines with a strong sense of ownership

Requirements:

• Three to five or more years of hands-on digital or performance marketing experience
• Demonstrated experience personally managing paid advertising campaigns
• Strong working knowledge of Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, and digital reporting platforms
• Experience with SEO, landing-page optimization, email marketing, CRM systems, and marketing automation
• Ability to analyze data and translate performance results into clear, actionable recommendations
• Experience managing advertising budgets and optimizing campaigns based on lead quality, revenue, and profitability
• Strong written and verbal communication skills
• Ability to manage multiple communities, locations, brands, or business lines
• Highly organized, resourceful, accountable, and comfortable working in a fast-moving environment
• Experience directing designers, developers, agencies, or content creators
• Experience using AI tools for content development, campaign optimization, lead response, personalization, reporting, and workflow automation
• Bachelor's degree in marketing, communications, business, analytics, or a related field is preferred; equivalent hands-on experience will also be considered
• Experience in senior living, hospitality, residential real estate, multifamily housing, or another location-based service industry
• Experience marketing to consumers, families, caregivers, and professional referral partners
• Familiarity with sales funnels involving inquiries, appointments, visits, deposits, leases, or move-ins
• Experience managing digital marketing across multiple communities, properties, or locations
• Understanding of local SEO, reputation management, paid search, social advertising, and location-specific marketing
• Experience with CRM platforms, marketing automation, lead nurturing, and digital attribution
• Knowledge of WordPress or similar website content-management systems
• Experience with call tracking, offline conversion tracking, and connecting marketing activity to revenue and occupancy
• Experience directing external agencies, designers, developers, and content creators