Digital Marketing & Growth Specialist (CIV)

Civitas Senior Living is seeking a hands-on Digital Marketing & Growth Specialist to drive qualified inquiries, visits, deposits, move-ins, and occupancy across its senior living communities. The role manages and optimizes the digital marketing funnel, including paid advertising, website performance, lead nurturing, marketing automation, attribution, and conversion reporting.

Responsibilities:

• Build, launch, manage, and optimize paid advertising campaigns across Google, Meta, and other relevant platforms
• Monitor campaign performance, lead quality, cost per inquiry, conversion rates, move-ins, revenue, and return on advertising spend
• Manage paid search strategy, including keyword targeting, audience segmentation, budgets, bidding, and campaign structure
• Develop and optimize landing pages, forms, calls to action, and digital conversion paths
• Support website management, SEO, local search visibility, and ongoing content optimization
• Create and manage email marketing, lead-nurture, remarketing, and re-engagement campaigns
• Partner with Sales and Operations to improve speed to lead, inquiry follow-up, CRM utilization, and funnel conversion
• Analyze performance across inquiries, visits, deposits, move-ins, occupancy, and revenue
• Develop creative briefs and provide direction to designers, developers, videographers, agencies, and content creators
• Test advertising messages, audience strategies, creative concepts, offers, and landing pages
• Build dashboards and reports that clearly communicate results, opportunities, and recommended actions
• Improve campaign attribution, call tracking, and the connection between marketing activity and occupancy results
• Identify emerging digital trends, platforms, and technologies that can improve performance and efficiency
• Use AI tools to improve campaign analysis, content creation, lead response, personalization, reporting, and workflow automation
• Manage multiple communities, campaigns, priorities, and deadlines with a strong sense of ownership

Requirements:

• Three to five or more years of hands-on digital or performance marketing experience
• Demonstrated experience personally managing paid advertising campaigns
• Strong working knowledge of Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, and digital reporting platforms
• Experience with SEO, landing-page optimization, email marketing, CRM systems, and marketing automation
• Ability to analyze data and translate performance results into clear, actionable recommendations
• Experience managing advertising budgets and optimizing campaigns based on lead quality, revenue, and profitability
• Strong written and verbal communication skills
• Ability to manage multiple communities, locations, brands, or business lines
• Highly organized, resourceful, accountable, and comfortable working in a fast-moving environment
• Experience directing designers, developers, agencies, or content creators
• Experience using AI tools for content development, campaign optimization, lead response, personalization, reporting, and workflow automation
• equivalent hands-on experience will also be considered
• Experience in senior living, hospitality, residential real estate, multifamily housing, or another location-based service industry
• Experience marketing to consumers, families, caregivers, and professional referral partners
• Familiarity with sales funnels involving inquiries, appointments, visits, deposits, leases, or move-ins
• Experience managing digital marketing across multiple communities, properties, or locations
• Understanding of local SEO, reputation management, paid search, social advertising, and location-specific marketing
• Experience with CRM platforms, marketing automation, lead nurturing, and digital attribution
• Knowledge of WordPress or similar website content-management systems
• Experience with call tracking, offline conversion tracking, and connecting marketing activity to revenue and occupancy
• Experience directing external agencies, designers, developers, and content creators
• Bachelor's degree in marketing, communications, business, analytics, or a related field is preferred