Senior E-Commerce Marketing Manager

Revalize is a manufacturing technology company that provides AI-forward CPQ, PLM, and design solutions. The Senior E-Commerce Marketing Manager will lead global e-store marketing across B2B and B2C audiences, managing multi-brand campaigns, optimizing customer journeys and conversions, and applying AI-powered personalization and analytics.

Responsibilities:

• Develop and execute marketing strategies for a single global e-store supporting multiple brands, with campaigns tailored to both B2B and B2C audiences
• Plan and implement targeted B2C marketing initiatives across SEO, SEM, social, email, paid media, and influencer channels to increase consumer reach and engagement
• Optimize product landing pages and user experience for consumer-centric journeys, leveraging behavioral analytics to maximize conversions
• Use AI-driven personalization, automation, and segmentation tools to deliver tailored experiences for different audience groups
• Collaborate with Brand, Product, Sales, and eCommerce teams to ensure seamless coordination across B2B and B2C strategies
• Monitor campaign performance using advanced analytics, continuously refining tactics for both business and consumer objectives
• Stay ahead of eCommerce and AI marketing trends, with a special emphasis on B2C innovation like loyalty programs, social commerce, and influencer engagement

Requirements:

• • Bachelor's degree in Marketing, Digital Commerce, Business, or related field
• • ​5+ years of experience in eCommerce marketing within the SaaS space, including proven experience managing campaigns for B2C audiences
• • Track record of driving traffic, conversions, and revenue growth in both B2B and B2C digital environments
• • Skilled in deploying AI-powered tools, marketing automation, and advanced segmentation for personalized customer outreach
• • Expertise in SEO, SEM, social media strategy, paid media, and consumer engagement tactics
• • Ability to collaborate cross-functionally and manage complex multi-brand strategies within one commerce platform
• • Experience marketing multi-brand strategies on a unified global commerce platform
• • Familiarity with AI-powered marketing automation, predictive analytics, and recommendation systems
• • Knowledge of headless commerce architectures and CMS-driven marketing
• • Background in manufacturing technology or B2B software marketing
• • Advanced expertise in SEO, AEO, PPC campaign management, and content marketing strategies
• • Experience integrating marketing efforts with CRM, ERP, or CPQ platforms for end-to-end customer journey optimization