Field Marketing Manager | Enterprise Segment (US East & South)

SailPoint is seeking a dynamic, results-oriented Field Marketing Manager to support its Enterprise segment across the US East and South. The role will lead integrated marketing plans, account-based campaigns, regional events, and demand-generation programs while partnering with sales, marketing, and partners to drive pipeline, engagement, and account growth.

Responsibilities:

• Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities for your segment that build and generate pipeline through a holistic marketing go-to-market approach
• Act as a strategic partner to regional sales leadership, building relationships and serving as a trusted marketing and business advisor
• Regularly track, analyze, and report on marketing activities, programs, and pipeline performance to sales and marketing leadership, providing insights and recommendations for optimization
• Plan and manage regional activities including first party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops
• Develop and drive customized account-based regional marketing campaigns for key strategic accounts, leveraging data, insights, and buyer personas to deliver tailored engagement
• Collaborate with product marketing, demand generation, campaigns, and partner teams to define target accounts, buyer personas, messaging, and campaign activation
• Recommend and influence the development of critical content to support integrated campaigns across all stages of the funnel, from awareness to conversion
• Manage budget, ROI, and performance metrics for all regional marketing programs

Requirements:

• Bachelor's degree in marketing, Communications, Business, or a related field
• 8+ years of integrated B2B marketing experience, preferably in Strategic accounts field marketing roles
• Proven success in developing and executing field marketing campaigns, events, and regional demand generation efforts
• Strategic, solutions-oriented mindset with the ability to analyze complex situations, identify opportunities, and recommend clear actions
• Understanding of Strategic accounts buying dynamics and behaviors in US East & Central
• Excellent written and verbal presentation and communication skills, with the ability to develop strategic marketing plans and tailor messaging to diverse types of audiences
• Exceptional program and project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines and goals
• Strong analytical mindset and results-driven with the ability to pull, analyze, and interpret data and adjust tactics accordingly
• Familiarity with tools such as Salesforce, Marketo, 6Sense, and Tableau
• Ability to travel regionally (15%-25%) as needed
• MBA a plus