Senior Product Enablement Manager

Hightouch is an Agentic Marketing Platform powered by a composable customer data platform. The Senior Product Enablement Manager will define and communicate customer value, positioning, and sales enablement for core offerings by developing value frameworks, use-case libraries, narratives, release positioning, capability documentation, and readiness standards. The role works cross-functionally with Product, Product Marketing, Sales Leadership, Solutions Engineering, and field teams.

Responsibilities:

• Author the business outcome case for the Agentic CDP and its components. What changes for the customer, in terms of what their executives care about, backed by economics a seller can defend in a procurement conversation
• Build the mapping from ICP to pain to use case to product to proof point, and make it the single source sellers and marketers both work from. Includes how it is structured so our internal search reliably surfaces it
• Turn all of the above into the conversation itself. Current state and future state framing, discovery paths, qualification criteria, objection handling, and the talk tracks that carry a deal from first call to business case
• Partner with the launch team to define the go-to-market answer for every launch and material release. What changed, who cares, and how to position it
• Document clearly what our products do and do not do, so sellers stop discovering limits in front of a customer
• Play a pivotal part in defining what ready looks like per product and partner with field leaders to certify against it

Requirements:

• 7+ years in product marketing, product enablement, solutions marketing, or an adjacent go-to-market function, with substantial time spent on positioning and messaging for technical products
• A track record of authoring frameworks, not just producing collateral. We will ask you to walk us through positioning work you originated and what it did to the business
• Direct experience with products sold to both technical and business buyers. Martech, data infrastructure, analytics, or data warehousing is a strong plus
• Evidence that sellers actually used what you built
• Fluency in a qualification methodology (i.e. MEDDPICC)
• Comfort operating across functions without authority over them