Sr. Product Marketing Manager, Keystone Job Details | NetApp, Inc.

NetApp is seeking a Senior Product Marketing Manager to serve as the customer voice and go-to-market leader for its Keystone storage-as-a-service offering. The role owns messaging and positioning, market insights, product launches, sales enablement, analyst and event engagement, pricing and packaging input, and performance measurement to accelerate adoption and deliver measurable outcomes.

Responsibilities:

• Messaging & Positioning: Own the end-to-end Keystone messaging stack: platform, solutions, products, buyer personas, and ecosystem partners. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels
• Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking for storage as a service offerings and ecosystem solutions. Monitor market trends, customer adoption patterns, partner motions, and competitive dynamics to provide actionable insights for roadmap, messaging, and GTM strategy
• Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations
• Sales Enablement: Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies
• Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings
• Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives
• Performance Measurement: Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops

Requirements:

• Strong storytelling and messaging capabilities
• Deep understanding of buyer personas, customer journeys, and competitive landscapes
• Technical fluency in SaaS concepts
• 8+ years in a product marketing role within an enterprise technology or cloud solutions company
• Ability to bridge technical concepts with business value
• Bachelor's degree in business, technical or marketing related field OR additional equivalent experience as stated above