Digital Marketing Operations Manager (Remote)

Stryker is hiring a Digital Marketing Operations Manager for its Instruments Division. The role leads and optimizes paid and organic digital marketing, SEO, analytics, website performance, and marketing technology initiatives while partnering with cross-functional teams to improve engagement and business results.

Responsibilities:

• Lead paid and organic digital marketing strategies across the five businesses within the Instruments Division, including SEM, SEO and campaigns
• Drive awareness, traffic and prospect engagement, using digital channels to build interest in our offerings and support prospects throughout the customer journey
• Define how we measure success by establishing clear goals, KPIs, success criteria and milestones for digital marketing initiatives
• Turn data into action by developing an effective KPI strategy, analyzing performance and using insights to continuously improve marketing decisions and results
• Partner closely with Marketing Communications to refine content strategies and maximize reach, engagement and conversion
• Optimize website content and search performance to improve search engine rankings, visibility and organic traffic
• Maximize the impact of digital investment by providing strategic recommendations that optimize media spend and improve ROI
• Serve as a digital marketing subject matter expert and strategic thought partner, sharing best practices and partnering with commercial teams to improve campaign effectiveness
• Troubleshoot digital marketing challenges, partnering as needed to identify root causes, evaluate solutions and recommend a path forward
• Investigate new digital platforms and technologies brought forward by the Instruments businesses, assessing their potential value, fit with the broader digital ecosystem and alignment with business needs before making recommendations
• Evaluate emerging marketing technologies and provide strategic recommendations on opportunities that could strengthen our digital marketing capabilities and integrate effectively with existing systems in collaboration with the Corporate team
• Build strong cross-functional partnerships across Instruments, EDT and Corporate Marketing Operations, advocating for business needs and helping enable successful project execution

Requirements:

• Bachelor's degree in any field is required for this position
• 8+ years' work experience in marketing, marketing communications, digital marketing or related area
• 4+ years of experience using digital analytics platforms, such as Google Analytics, Adobe Analytics and social media analytics, to measure and optimize marketing performance
• 4+ years of experience applying digital design and user experience (UX) principles to websites and digital marketing experiences
• 4+ years of experience working with Enterprise Content Management (ECM) systems and Digital Experience Platforms (DXPs)
• Working knowledge of Adobe Creative Cloud Suite a plus
• Working knowledge of BrightEdge SEO platform
• Exposure to AEM sites preferred