Product Go-To-Market Manager

Microsoft is a global technology company focused on empowering people and organizations to achieve more through innovative products and solutions. The Product Go-To-Market Manager will lead the Americas GTM strategy for Agentic CRM, including Dynamics 365 Sales, Copilot, agent-powered CRM scenarios, and competitive positioning. The role is responsible for driving revenue growth, field enablement, cross-functional execution, CRM adoption, and scalable sales strategies.

Responsibilities:

• Own and deliver the GTM strategy for Agentic CRM across Dynamics 365 Sales, agent-powered CRM scenarios, including program design, launch, and ongoing iteration to maximize revenue growth, pipeline expansion, agent adoption, and competitive market share
• Identify and drive new program innovation in partnership with Programs, Segment, Worldwide, and Operating Unit teams to accelerate adoption of Agentic CRM and related Business Applications solutions
• Build and refine scalable sales motions, repeatable win formulas, and competitive plays to accelerate the first wave of agentic CRM customer wins and long-term growth across the Americas
• Track program efficacy, analyze performance against KPIs, and provide actionable insights to inform ongoing strategy, field execution, and pipeline acceleration across Agentic CRM motions
• Ready the field to land Agentic CRM narratives, drive measurable impact for sales teams, and ensure execution readiness across the Americas for Dynamics 365 Sales, agent-powered CRM, and competitive displacement motions
• Lead enablement initiatives including field readiness, community calls, compete training, strategic field engagement, and cross-team orchestration to increase seller capability and consistency
• Act as the primary sponsor and evangelist for Agentic CRM strategy and competitive positioning, leveraging customer insights, industry trends, and field feedback to develop differentiated messaging and sales plays
• Develop localized competitive strategies and position Microsoft's CRM and agentic AI-powered value proposition effectively across internal and external audiences
• Partner with Sales, EPS, CMO, WW teams, Operating Units, and other key stakeholders to ensure alignment, accountability, prioritization, and resource allocation across Agentic CRM priorities
• Orchestrate strategic plans locally and with Worldwide teams while supporting business reviews, pipeline management, and executive updates as needed
• Drive cross-product solution narratives and field orchestration across Copilot, Agents, Dynamics 365, Power Platform, Azure AI, Security, and broader Business Applications solution areas to unlock integrated customer value and accelerate AI adoption
• Partner across Cloud Solution Architect (CSA), AI Business Solutions (ABS), and specialist organizations to support customer storytelling, competitive insights, field best practice sharing, and scalable win replication
• Drive Agentic CRM growth strategies focused on Dynamics 365 pipeline, Copilot and agent adoption, CRM modernization, and competitive displacement to achieve and exceed revenue targets
• Identify and execute growth opportunities within Microsoft's existing customer base while accelerating new customer acquisition through competitive GTM motions and cross-sell opportunities
• Develop and scale strategic onramps into Agentic CRM adoption through products and scenarios such as Dynamics 365 Sales, Dynamics 365 Customer Service, Microsoft Contact Center, Copilot, agents, and the broader Business Applications portfolio
• Serve as the compete expert across CRM, customer engagement, enabling the field with differentiated positioning, competitive response strategies, and actionable insights across key competitors (e.g., Salesforce/Agentforce, ServiceNow, HubSpot, Oracle, SAP, Zendesk) and regions
• Embody our company's Cultureand Values

Requirements:

• • 5+ years in marketing strategy, business planning, sales enablement, business development, or technical pre-sales
  • OR related work experience
• • Experience managing and expanding a product/solution portfolio and driving sales enablement at scale
• • Familiarity with CRM platforms, customer engagement, sales and service automation, contact center solutions, or AI agents (e.g., Dynamics 365 Sales, Dynamics 365 Customer Service, Microsoft Contact Center, Copilot Studio, Salesforce, ServiceNow)
• • Strong business analysis skills (financials, sales processes, KPIs)
• • Effective stakeholder management skills across matrix organizations
• • Cross-group collaboration, executive communication, storytelling skills, and the ability to translate complex ideas for various audiences
• • Efficient Business Analysis Skills (understands financials, sales processes, scorecards and key performance indicators)
• • Proven track record of launching and scaling new products, ideally in cloud, SaaS, CRM, AI, or business applications solutions
• • Expertise in GTM planning, program design, and execution within a complex, matrixed organization
• • Strong project/program management skills; entrepreneurial and results-oriented mindset
• • Ability to test, iterate, and optimize programs quickly based on data and field feedback
• • Bachelor's Degree (B.S./B.A.) preferred, relevant fields of study include Marketing, Business, Computer Science or equivalent experience