Manager, CRM Marketing

PrizePicks is hiring a Manager, CRM Marketing to lead its CRM strategy team and operationalize campaigns across the customer lifecycle. The role focuses on improving engagement, retention, and loyalty through customer journeys, segmentation, cross-channel personalization, testing, and campaign analytics.

Responsibilities:

• Oversee a CRM strategy team to plan, create and implement complex CRM campaigns throughout the customer journey and improve engagement, retention, and loyalty
• Develop and optimize customer journeys, mapping out touchpoints and interactions to enhance the overall customer experience
• Establish the optimal channel mix and communication cadence based on audience behavior and business goals
• Design and own customer segmentation creation and management, evaluating segment and campaign performance, and partnering with Analytics to identify opportunities for optimization and long-term vision for audience strategy
• Orchestrate cross-channel personalization and cohesivity for consistent messaging and customer experiences across platforms
• Oversee A/B testing and experimentation roadmap to optimize campaign performance and drive lift at different stages of the customer lifecycle
• Stay informed about industry trends and competitor activities to evaluate and develop innovative strategies for customer engagement
• Oversee relationships with cross-functional teams including marketing, product, and analytics to ensure alignment across CRM campaigns and roadmaps to level up our program
• Own and manage the CRM calendar and daily/weekly/monthly campaign schedules, overseeing a robust content calendar to keep customers engaged
• Monitor and analyze campaign metrics, providing insights and recommendations for continuous improvement
• Mentor CRM team members on strategic lifecycle thinking and business case development

Requirements:

• Minimum of 7 years of experience in customer success, email, lifecycle, or CRM marketing roles
• Strong understanding of email/in-app/push marketing best practices and copywriting skills
• Ability to analyze data and metrics to drive actionable insights and optimize campaign performance
• Organized and detail oriented
• Proven track record of managing stakeholders, multiple projects and deadlines in a fast-paced environment
• Excellent communication, collaboration, and problem-solving skills
• You must be authorized to work for any employer in the U.S
• We are unable to sponsor or take over sponsorship of an employment Visa at this time
• Proficiency in CRM platforms such as Braze, Moveable Ink or similar tools
• Experience in the Daily Fantasy Sports or gaming industry
• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field