Manager, Product Marketing

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. The role develops positioning, pricing and packaging, go-to-market strategies, and growth recommendations using customer, market, product, and performance insights in partnership with cross-functional teams.

Responsibilities:

• Lead, coach, and develop a team of product marketers, setting clear priorities, expectations, and standards for high-quality work
• Directly own product marketing strategy and execution for designated lines of business, from market assessment through launch, adoption, and growth
• Partner with Product and business leaders to shape roadmaps, commercialization priorities, investment decisions, and growth plans
• Develop a clear view of customers, competitors, market dynamics, and whitespace through research, win/loss insights, product data, and field feedback
• Own segmentation, ideal customer profiles, competitive intelligence, and TAM/SAM/SOM analysis to inform where and how the company can win
• Turn market and business insights into actionable recommendations for product investment, revenue planning, and routes to market
• Lead positioning, messaging, value propositions, buyer insights, and competitive differentiation for assigned businesses
• Own pricing and packaging strategy in partnership with Product, Finance, Sales, and business leadership, using customer value, competitive context, product economics, and deal data to guide decisions
• Lead go-to-market strategy for new products, major enhancements, and packaging changes, aligning teams on audiences, objectives, readiness, enablement, and measures of success
• Equip Sales and Customer Success with the narratives, tools, training, and competitive guidance needed to win, retain, and expand customers
• Partner with Customer Success and Sales to identify customer advocates and translate testimonials, reference stories, and case studies into compelling proof points for campaigns, sales conversations, and executive audiences
• Track adoption and commercial performance, including pipeline influence, conversion, win rate, retention, expansion, and price realization, and adjust strategies based on results
• Communicate priorities, insights, risks, and recommendations clearly to executives and cross-functional partners

Requirements:

• 8+ years of product marketing, go-to-market strategy, or related experience in B2B SaaS or another complex solution environment, including 3+ years of people management
• Demonstrated ownership of a product, portfolio, or line of business and a record of turning market insight into adoption, growth, or improved commercial performance
• Hands-on experience with pricing and packaging, TAM/SAM/SOM analysis, segmentation, customer research, competitive intelligence, positioning, messaging, and product launches
• Experience building customer advocacy programs, developing testimonials, and creating case studies that connect customer outcomes to market positioning and revenue growth
• Experience partnering with enterprise Sales, Product, Customer Success, Finance, and Marketing teams through complex decisions and launches
• Strong people leadership with the judgment to set direction, delegate meaningful ownership, give clear feedback, and step into the work when needed
• Commercial and analytical fluency, including the ability to structure ambiguous questions, test assumptions, interpret data, and make defensible recommendations
• Excellent writing, storytelling, presentation, project management, and executive communication skills, with the ability to make complex products and decisions easy to understand and move cross-functional teams toward action
• A hands-on, entrepreneurial mindset and comfort operating in a fast-moving environment with incomplete information
• Experience in healthcare, education technology, human capital, or another regulated or specialized B2B market is preferred