Growth Marketing Specialist

ZAP Solutions is a Pittsburgh-based technology company providing specialized software solutions to higher education institutions across the United States. The Growth Marketing Specialist will generate qualified leads and sales opportunities through demand generation, lead nurturing, content creation, digital marketing, and conversion-focused campaigns. The role also manages website updates, marketing technology, reporting, and collaboration with sales to support pipeline and revenue growth.

Responsibilities:

• Develop and execute campaigns designed to generate qualified leads, demo requests, and sales opportunities
• Drive prospects toward demo requests, meetings, information requests, and other meaningful conversions
• Build targeted campaigns for specific higher education markets, audiences, and accounts
• Create and manage email campaigns and lead-nurturing programs
• Develop landing pages, calls-to-action, forms, and other conversion-focused assets
• Work closely with the sales team to identify target audiences, accounts, and opportunities
• Develop strategies for reaching new prospects through inbound and outbound marketing channels
• Track leads from initial engagement through sales handoff and opportunity creation
• Continuously test messaging, offers, audiences, and channels to improve engagement and conversion rates
• Create marketing content including emails, articles, customer stories, product messaging, social media content, and thought-leadership pieces
• Develop and update sales materials including brochures, one-pagers, presentations, product sheets, and digital collateral
• Support product launches, announcements, conferences, webinars, and other campaigns
• Maintain consistent messaging and branding across marketing channels
• Maintain and update website content, landing pages, product information, and calls-to-action
• Identify opportunities to improve website conversion and lead capture
• Support SEO and digital content initiatives
• Monitor website traffic, engagement, form submissions, and conversion performance
• Develop and manage paid digital campaigns when appropriate
• Utilize HubSpot and other tools to manage campaigns, contacts, lists, forms, landing pages, and lead activity
• Maintain accurate marketing data and audience segmentation
• Track key metrics including leads generated, demo requests, conversion rates, campaign engagement, and contribution to sales pipeline
• Provide regular reporting on campaign performance and recommend where marketing resources should be focused

Requirements:

• 3+ years of experience in demand generation, lead generation, digital marketing, B2B marketing, growth marketing, or a related field
• Demonstrated experience generating qualified leads and sales opportunities through targeted marketing campaigns
• Experience with email marketing, landing pages, forms, lead nurturing, and conversion optimization
• Strong writing and content-development skills
• Experience creating sales and marketing collateral
• Comfortable maintaining and updating website content using a CMS
• Experience with HubSpot or a similar CRM and marketing automation platform
• Ability to analyze campaign results and use data to improve performance
• Strong organizational skills and the ability to manage multiple initiatives simultaneously
• Comfortable working closely with a sales team and being accountable for measurable results
• Experience with B2B SaaS, higher education technology, or education markets is a plus