VP Growth Marketing

Jonas Software’s Club Caddie business unit is seeking a VP Growth Marketing to lead growth strategy, demand generation, product marketing, and go-to-market execution. The role is accountable for pipeline and revenue contribution, marketing team development, brand and events, and commercial performance.

Responsibilities:

• Own integrated demand generation strategy and measurable contribution to qualified pipeline, customer acquisition, and recurring revenue
• Build and optimize paid search, SEO, AI search visibility, email, content, social, webinars, events, and targeted outbound campaigns
• Develop account-based marketing programs for golf course operators, multi-course organizations, and enterprise prospects
• Lead Back2Base marketing: engage existing customers with targeted education and campaigns that highlight underutilized capabilities, promote additional Club Caddie solutions, and drive adoption, cross-sell, and expansion in partnership with Customer Success
• Partner with Sales on lead quality, funnel conversion, pipeline velocity, and marketing-sourced and influenced revenue
• Own marketing automation, CRM alignment, attribution, testing, channel ROI, and data-driven budget allocation
• Own portfolio positioning, value propositions, buyer personas, competitive differentiation, and product messaging
• Partner with Product Management and Sales on product launches and go-to-market plans; translate AI and other innovations into clear customer value
• Develop sales enablement, competitive intelligence, customer stories, and product campaigns that support acquisition and expansion
• Use customer feedback, market trends, and product performance to refine messaging and commercialization
• Lead and develop the marketing team, establishing clear priorities, accountability, and performance expectations
• Oversee brand, website, digital content, creative, communications, and thought leadership to strengthen market visibility
• Direct trade shows, conferences, customer events, webinars, and sponsorships with measurable pipeline and brand impact
• Manage agencies, contractors, and marketing technology partners for quality, efficiency, and ROI