Go-To-Market Manager

Fetch is hiring a Manager, Mobile Apps GTM to help scale its Mobile App Campaign business. The role owns the day-to-day execution of App Engagement Offer campaigns, coordinates cross-functional teams and external partners, and ensures campaigns launch, perform, and improve successfully.

Responsibilities:

• Drive operational excellence: Build and maintain scalable processes, trackers, and operating rhythms that improve campaign readiness, reduce execution risk, and create consistency as the business grows
• Manage pipeline & launch readiness: Maintain clear visibility into the campaign pipeline, proactively identify blockers and dependencies, and partner with Sales and cross-functional teams to keep opportunities progressing toward launch
• Monitor & optimize campaign performance: Track campaign delivery and performance, identify trends or underperformance, diagnose potential operational, technical, or advertiser-level drivers, and coordinate actions to improve outcomes
• Coordinate cross-functional execution: Serve as the central point of coordination across Sales, Product, Tech, Implementation, and external partners, driving clear ownership, timelines, communication, and issue resolution
• Support advertiser activation: Help Sales and clients navigate campaign requirements, setup, MMP integrations, and launch processes, pulling in technical or product partners when needed

Requirements:

• • 5+ years of experience in program management, business operations, advertising operations, GTM operations, client solutions, or a related field
• • Demonstrated experience managing complex, cross-functional programs or operational workflows with multiple dependencies
• • Strong analytical skills, including experience using data to monitor performance, identify issues, and drive decisions
• • Strong project management and organizational skills, with demonstrated ability to manage multiple priorities and deadlines simultaneously
• • Experience working collaboratively across technical and commercial teams
• • Strong written and verbal communication skills, with the ability to clearly communicate status, risks, decisions, and next steps
• • Mobile app advertising, performance marketing, MMPs, attribution, app-install campaigns, or third-party advertising platforms
• • Campaign operations, advertising operations, or performance optimization
• • Working directly with Product and Engineering teams on technical integrations or troubleshooting
• • Building operational processes or workflows for a new or rapidly scaling business