Senior Marketing Manager

Dew Software is recruiting for a Senior Marketing Manager focused on U.S. hematology and oncology commercial brands. The role leads brand strategy and tactical planning, HCP promotion, congress and peer-to-peer programs, and cross-functional commercial execution.

Responsibilities:

• U.S. Hematology/Oncology commercial brands
• Brand strategy and tactical planning
• HCP promotional initiatives
• KOL engagement and peer-to-peer programs
• Congress planning and execution
• Commercial performance and product adoption
• Cross-functional collaboration with Sales, Medical Affairs, Market Access, Regulatory, Legal, Compliance, Digital, Analytics, and Patient Advocacy
• Agency, vendor, project, and budget management

Requirements:

• Are you an experienced pharmaceutical/biotech marketing professional with a strong background in brand management, hematology, oncology, rare disease, or specialty healthcare ?
• • Pharmaceutical, biotech, or specialty healthcare commercial experience
• • Strong pharmaceutical marketing/brand management experience
• • U.S. pharmaceutical commercial experience
• • Strong understanding of HCP promotion, brand strategy, and commercial execution
• Experience in Hematology, Oncology, Rare Disease, or Specialty Products is preferred