Manager Marketing, Consumer Experience

Teva Pharmaceuticals is an innovative biopharmaceutical company with a generics business focused on addressing patients’ healthcare needs. The Manager Marketing, Consumer Experience evaluates market conditions and develops consumer-facing campaigns aligned with brand strategy, while coordinating internal and external partners to enhance consumer engagement, disease state awareness, and brand growth.

Responsibilities:

• Implements consumer marketing tactics aligned with brand strategies and supports achievement of brand objectives
• Helps manage communication channel activities for brand including personal and non-personal promotion (NPP)
• Plans, develops, measures, and optimizes tactics aligned with predefined strategies and establishes timelines and budgets
• Works with agency partners to create, develop and implement tactical plans and provides input on strategy and direction of the brand
• Partners with market research to provide insights for planning, messaging and tactics
• Manages the promotional approval process of materials
• Analyzes market data and information and makes informed decisions
• Align organizationally and individually with internal and external codes of conduct

Requirements:

• Bachelor's degree required
• A minimum of 2 years of pharmaceutical marketing or related commercial experience
• Strong pharmaceutical industry knowledge and therapeutic area business acumen
• Able to draw insights from variety of sources, understand market and competition. Compiles relevant data from appropriate sources and performs analysis for the department. Synthesizes complex and diverse information, recognizes trends and/or interrelationship
• Ability to meet objectives and deadlines, promote efficiency and effectiveness, and incorporate improvements and program return on investment (ROI)
• Project management experience and the ability to manage and coordinate projects with multiple internal stakeholders and vendors
• Excellent verbal, written, organization and interpersonal skills required
• Versed in MS Office tools including Word, PowerPoint, Excel and Outlook
• Approximately 25% domestic travel throughout the US and Canada
• Occasional:
  •    Sitting for extended periods of time at workstation or mobile equipment
• Visual Acuity:
  •    Perform activities such as computer work, preparing and analyzing data, and extensive reading
• Master's degree preferred
• 4 years of pharmaceutical experience strongly preferred