Sr Field Marketing Manager

Nightfall AI is hiring its first Field Marketing Manager to build and scale the company’s field marketing program. The role owns events and regional programs, pipeline and meeting targets, event ROI measurement, and collaboration with sales and channel partners.

Responsibilities:

• Build the field marketing foundation. Set the strategy, annual calendar, budget model and process for how Nightfall picks, runs and measures events
• Own sourced pipeline and meetings booked. Set pipeline and meeting targets for every program, and report results against quarterly and annual goals
• Measure ROI by event. Track cost per meeting, cost per opportunity and pipeline per event in Salesforce. Use the data to decide where we invest next and what we stop doing
• Run our flagship events. Lead Nightfall's presence at Black Hat and RSA Conference, from booth and sponsorship to pre-event outreach, executive meetings and follow-up
• Run regional and executive programs. Coordinate CISO and practitioner events like the Innovate series, plus dinners, roundtables and other field events in target regions
• Partner with sales. Work with AEs, sales leaders and channel partners on account lists, pre-event outreach and handoff, so meetings turn into opportunities and pipeline keeps moving after the event
• Work AI-forward. Use tools like Claude to plan, automate and speed up event research, outreach, follow-up and reporting
• Manage vendors and logistics. Negotiate sponsorships, manage agencies and vendors, and coordinate staffing, swag and collateral with the rest of marketing

Requirements:

• Field marketing experience in cybersecurity, ideally data security, DLP or an adjacent category, selling to CISOs and security teams
• You've built a field marketing function or program from the foundation up at a startup, ideally at a Series A to C company of similar size
• Hands-on experience running major security conferences such as Black Hat and RSA Conference, plus regional executive events
• A track record of owning sourced pipeline and meetings booked, with ROI you can show by event and channel
• Partner and channel co-marketing experience
• Comfort in Salesforce: building campaigns, tracking attribution and pulling your own reports
• You're AI-forward and already use tools like Claude or similar to automate and accelerate your work
• You work closely with sellers and know how to get them to show up, follow up and close the loop