Director, Content Marketing & Social Media

Dataminr is an AI-powered intelligence platform company that provides real-time information about emerging risks, events, and threats. The Director of Content Marketing and Social Media will lead the end-to-end content roadmap and social media strategy, creating thought leadership and demand-generation content while measuring performance and developing AI-powered content workflows.

Responsibilities:

• Own end-to-end content strategy and the content roadmap, positioning Dataminr as a leader in real-time information and aligning with marketing, sales, and product priorities to deliver against time-bound goals
• Develop and edit high-quality content — blogs, whitepapers, reports, case studies, videos — with SMEs, implementing content standards, templates, and consistent messaging across all materials
• Develop and execute a social media strategy that drives brand building, audience growth, conversions, and awareness, including campaigns for top-of-funnel brand awareness and middle-of-funnel demand generation, and strategies tailored to regional needs (primarily EMEA)
• Amplify employer brand and executive presence through content and social activity around corporate initiatives, thought leaders, and culture, partnering with PR, social, and digital teams to extend reach across earned, owned, and paid channels
• Develop and monitor key performance metrics (organic traffic, SEO, engagement, conversions, leads), measuring and optimizing content and social performance
• Conduct interviews with internal and external stakeholders — customers, thought leaders — to fuel content ideation, serving as an evangelist for Dataminr's brand and message through thought leadership
• Develop and maintain AI-powered workflows, tools, and best practices for the content team — establishing standards that ensure consistency, brand voice alignment, and compliance (e.g., Gartner citation rules) across all AI-assisted output
• Leverage AI to accelerate content ideation, drafting, and production across formats, enabling the team to scale output and turnaround time without sacrificing editorial quality or strategic rigor

Requirements:

• BS/MS degree in Marketing or related field (journalism experience a plus), with leadership experience and excellent written and verbal communication skills
• 8+ years of demonstrable experience across content strategy, asset development, and demand generation, with proven success in content marketing and social media strategy
• B2B technology background required
• with a strong understanding of SEO best practices
• Strong track record in performance analytics, using data-driven decisions to continually optimize content and drive the customer acquisition funnel
• Strong interpersonal and presentation skills, with the ability to confidently present insights and recommendations to senior management, and coordinate across multiple teams throughout the organization
• Ability to acquire and manage external content resources (e.g., research firms, subject matter experts) to develop third-party content, while staying current on the latest trends and best practices in content strategy, social media, digital experiences, and measurement
• preferably with SaaS-based organizations that have scaled programs globally; passionate about content generation across digital advertising, brand awareness, websites, and social