Product Marketing Manager

WCG delivers transformational solutions that accelerate clinical research and advance human health. The Product Marketing Manager supports go-to-market execution through messaging development, product launch coordination, market and competitive analysis, and collaboration with sales enablement, demand generation, product, sales, and marketing teams.

Responsibilities:

• Support development of market definitions, buyer personas, and messaging frameworks using the Pragmatic Marketing approach
• Gather customer, market, and competitive insights to support positioning and GTM efforts
• Support product launches in collaboration with Go-to-Market and Sales Enablement teams
• Contribute to creation of sales tools, messaging guides, and training materials
• Coordinate with Demand Generation and Content teams to support campaigns and thought leadership tied to product priorities
• Partner with Product, Sales, and Marketing teams to ensure consistent and effective product narratives
• Assist with analysis of funnel performance, win/loss insights, and competitive trends
• Other duties as assigned by supervisor. These may, on occasion, be unrelated to the position described here

Requirements:

• • Bachelor's degree in marketing, business administration, communication, or related field required
• • 4-7 years of experience in Product Marketing, Product Management, or related roles
• • Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments
• • Strong cross-functional collaboration, communication, and analytical skills
• • Demonstrated ability to influence senior sales leaders and account teams
• • Strong organizational skills and attention to detail
• • Strong analytical skills, including experience with white space analysis and account planning
• • Strong facilitation skills
• ☒ 5% - 10%
• • Graduate degree preferred
• • Pragmatic Marketing Certification desirable
• • Background in clinical trials, life sciences, healthcare technology, or complex B2B services strongly preferred