The Market Insights Manager is an individual contributor responsible for executing the market research and competitive intelligence that informs PointClickCare’s product, marketing, and go-to-market decisions. This role maintains continuous competitive monitoring, builds competitor profiles and market trend analyses, and produces the reports, dashboards, and presentation materials that carry findings to cross-functional partners and contribute to leadership readouts.
This role also independently designs and runs standard qualitative studies — in-depth interviews — and supports the design and analysis of quantitative studies such as surveys, MaxDiff, and pricing research.
Success in this role requires analytical rigor, methodological curiosity, clear written and verbal communication, and the organization to manage several concurrent projects.
