Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India). Visit here for more information.
Laku6 is the leading AI-first end-to-end electronics recommerce platform in Indonesia where our technology has helped over 500,000 users sell their gadgets directly for cash or via Trade-In with leading eCommerce Partners. Laku6 is part of Carousell Group, the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).
Visit www.laku6.com for more information.
About the Role
This role exists to fix one clear gap: Carousell Mobile Malaysia's social media presence is well behind what our Singapore and Indonesia teams have built. We need someone who can own social media end-to-end, from content creation to channel strategy, and bring our social game up to that same level.
This is primarily a content and social media strategy role. The large majority of your time will go into planning, creating, and running our presence across Instagram, TikTok, and Facebook, building a content engine that actually drives engagement and demand, not just posting for the sake of it. Alongside that, you'll also get exposure to the business growth side, helping with partnerships and commercial initiatives as they come up, working directly and closely with the Malaysia lead.
What matters most is that you are genuinely passionate about social media and content; this cannot be a "learn on the job" area. You should already have a strong sense of what good content looks like and be excited to build this from the ground up for Malaysia.
What You Will Do
Social Media & Content (Core Focus)
Own and run Carousell Mobile Malaysia's social media presence across Instagram, TikTok, Facebook, and other relevant platforms
Plan and execute a content calendar aligned to business priorities (promotions, launches, seasonal moments)
Create and/or direct short-form video, photo, and copy content that reflects the brand and drives engagement
Build and own the social media strategy for Malaysia, bringing our presence up to the same standard as Carousell Group's Singapore and Indonesia teams
Stay on top of platform trends and adapt content format quickly (Reels, TikTok trends, emerging formats)
Track content and channel performance (engagement, reach, follower growth, content-driven leads) and use the data to keep improving
Business Growth & Partnerships (Supporting Focus)
Work directly and closely with the Malaysia lead on business growth initiatives as they come up
Help support partnership conversations and pitches (telcos, malls, retailers, e-commerce platforms), with content and brand input where relevant, plus general support
What You Will Need
Non-negotiable (Social Media & Content):
Genuinely passionate about social media and content; this is not something we can teach from scratch, you need to already live and breathe it
Proven experience creating content and/or running social media channels, with real examples of work you're proud of (personal, freelance, or professional)
A strong sense of what good content and social strategy looks like, able to work independently with minimal guidance in this area
Comfortable with basic content tools (CapCut, Canva, or similar) and shooting/editing short-form video
Good to have (will develop on the job):
Interest in business growth, partnerships, or commercial work; no experience required, just curiosity
Comfortable with ambiguity and picking up new tools or skills as needed
Basic comfort with Google Sheets
Strong written communication in Bahasa Malaysia and English
Willing to work closely with the Malaysia lead, take feedback well, and take ownership over time
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