Marketing Automation & Analytics Manager

Henry Schein One is a global leader redefining dental practice management technology. The Marketing Automation & Analytics Manager supports the administration, execution, and continuous improvement of the company’s marketing automation platform and related technology stack, including campaign execution, data flow, reporting, and operational processes. The role collaborates cross-functionally to improve marketing performance, data accuracy, campaign effectiveness, and operational efficiency.

Responsibilities:

• Build, QA, and launch programs end-to-end: emails, nurtures, landing pages, forms, segmentation, webinars (ON24), SMS, and conversational flows (Conversica)
• Maintain and enhance the Marketo ↔ Salesforce integration day-to-day: smart campaigns, sync logic, lifecycle progression, routing handoffs, conversion tracking. Diagnose and fix issues proactively
• Build, QA, and maintain Marketo ↔ Salesforce workflows to support lead capture, scoring, routing, lifecycle stage progression, and conversion tracking
• Ensure accurate campaign attribution through consistent program-to-SFDC-campaign alignment, member status mapping, and program template governance
• Maintain data integrity through validation, normalization, and ongoing improvements to Marketo configuration (fields, objects, scoring models, program templates, tokens, and operational processes)
• Build and maintain SOPs, playbooks, and program templates allowing for scalable program execution and consistency across teams
• Partner with Demand Generation to monitor campaign and channel performance and improve outcomes through hypothesis-driven testing (e.g., A/B testing, audience refinement, nurture logic improvements, deliverability, and engagement)

Requirements:

• • Typically 6 to 8 or more years of increasing responsibility in terms of any applicable professional experience
• • Typically a Bachelor's Degree or global equivalent in related discipline
• • 4–6 years in marketing operations or marketing automation, with 3+ years hands-on in Marketo Engage — building, integrating, and debugging, not just sending
• • Working knowledge of the Marketo ↔ Salesforce integration: sync behavior, campaign sync, lifecycle, and where things break
• • Strong QA instincts. You check the unsubscribe link, the token, the segmentation logic, the send-time defaults, and the SFDC sync before you hit approve
• • Clear writer. SOPs, briefs, status notes, and tickets that the next person can actually use
• • Curious about AI in MarOps — comfortable getting hands dirty with new tools rather than waiting for documentation
• This position is remote within the United States with up to 10% travel as needed.
• • Master's degree or global equivalent a plus. May hold one or more industry certifications