Customer Advocacy Manager

Alteryx is a company focused on helping organizations use data, automation, and AI to make business decisions. The Customer Advocacy Manager will own and grow the customer advocacy program, develop customer stories and awards, and coordinate customer participation across sales, marketing, events, PR, and analyst relations.

Responsibilities:

• Own and grow a curated group of elite customer advocates — managing engagement, surfacing opportunities for them to be recognized, and keeping the program running day to day
• Run our annual customer awards program end to end — nominations, judging, and recognition — celebrating our advocates' impact
• Partner with Sales and Customer Success teams to identify customers with compelling stories, then engage and interview them directly to pull out the narratives that will resonate with and influence the market
• Partner with Product Marketing to ensure customer stories align with product messaging and positioning
• Drive case studies and customer videos from identification through publication — coordinating with video vendors for filming/production and internal writers to produce the written stories
• Source and prepare customers to speak at events, webinars, and other public forums
• Fulfill PR and analyst relations (AR) requests for customer references, quotes, and stories
• Work across the marketing team to match the right customer to the right opportunity at the right time — sales enablement, campaigns, events, and more
• Build strong internal relationships (Sales, CSM, Product Marketing, PR/AR, Events, broader Marketing) and external relationships with advocates to keep the pipeline of stories and speakers full
• Track and report on program engagement and advocacy outcomes

Requirements:

• 5+ years of professional experience, including at least 3 years in customer marketing, customer advocacy, community, or a related customer-facing program role
• A track record of owning a program independently, with limited oversight
• Strong interviewing skills — able to draw out a customer's story and shape it into a compelling narrative
• Experience briefing and managing external vendors (e.g., video production) and internal writers to produce polished deliverables
• Excellent cross-functional collaboration skills — proven ability to work with Sales, CSM, Product Marketing, PR/AR, and Marketing to get things done
• Strong relationship-building skills, both internal and external
• Action-oriented with strong project management instincts; comfortable managing multiple stories, speakers, and requests at once
• Excellent written and verbal communication skills
• Bachelor's degree or equivalent relevant experience