Marketing Analytics Manager

MyPrize is a free-to-play social gaming and social markets platform combining online gaming, live streaming, and social markets. The Marketing Analytics Manager will build foundational attribution and reporting infrastructure, measure acquisition efficiency and marketing ROI, and connect marketing spend to player value across paid, organic, affiliate, creator, and lifecycle channels.

Responsibilities:

• Paid Social Analytics & Optimization: Monitor and optimize paid social campaigns across Meta Ads Manager and TikTok Ads Manager — audience segmentation, budget allocation, and A/B testing — and flag data-feed or tracking issues that affect measurement accuracy
• Paid Search Agency Collaboration: Serve as the analytics point of contact for paid search agencies, translating performance and player-value trends into budget, bid-strategy, and keyword recommendations, and flagging quality-score optimization opportunities
• Affiliate & Creator Reporting: Own partner- and creator-level performance reporting, including postback/S2S tracking accuracy and payout reconciliation, and partner with growth marketing on incrementality testing to separate genuine lift from last-click credit
• Data Analysis & Performance Reporting: Build and maintain a de-duplicated attribution table spanning Paid, Affiliate, and Creator, consolidating spreadsheet reporting into a warehouse-backed source of truth, with BI dashboards and a shared metric dictionary linking spend to player value (CAC, LTV, ROAS, etc)
• Cross-Platform Strategy, Budget Pacing & Forecasting: Develop cohesive budget-pacing forecasts across Paid Social, Paid Search, Affiliate, and Creator with the Head of Analytics and FP&A, supporting CAC payback tracking and evaluating lifecycle-channel (email/SMS/push) integration

Requirements:

• 3-5+ years in marketing/growth or paid media analytics, with hands-on measurement experience across Meta Ads Manager, TikTok Ads Manager, and Google Ads — ideally in mobile gaming, iGaming, or a subscription/app-based consumer product
• Proficiency in GA4 (Google Analytics 4)
• Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, complex formulas, and data modeling to derive actionable insights and build ad hoc reporting
• Proficiency with a modern BI/visualization tool (Metabase, Looker, or similar)
• Strong SQL; experience with Python and large datasets a plus
• Direct experience with affiliate tracking/attribution platforms (e.g., Impact, Everflow, CJ Affiliate, Tune/HasOffers) and mobile measurement partners (e.g., AppsFlyer, Branch, Adjust)
• Experience building de-duplicated, multi-touch or waterfall attribution across overlapping channels — specifically reconciling paid, affiliate, and creator claims on the same conversion
• Professional background from a top-tier marketing/media agency, a high-growth gaming or consumer app company, or a paid marketing platform/tool provider
• Comfortable working with ambiguous, evolving data infrastructure — this is a build-from-near-scratch environment, not a mature, fully-instrumented stack
• Strong organizational and project-management skills, with the ability to manage multiple concurrent workstreams and deadlines
• Excellent written and verbal communication skills
• Adaptable and able to thrive in a fast-paced environment
• Bachelor's degree in Data Science, Marketing, Economics, Business Administration, Statistics, or a related field preferred
• Experience in a regulated gaming/sweepstakes environment
• Experience reporting on creator/influencer partnership codes, payouts, or contracts
• Familiarity with ad platform APIs (Meta Marketing API, Google Ads API, TikTok Ads API)