Senior Marketing Manager

PPAI - Promotional Products Association International is seeking an experienced Senior Marketing Manager to support its organizational goals and promotional products industry initiatives. The role leads strategic, integrated marketing campaigns, manages stakeholder relationships, budgets, timelines, reporting, and optimization, while mentoring one direct report.

Responsibilities:

• Develop strategic marketing plans aligned with organizational goals, target audiences, budgets, and desired outcomes
• Plan and manage integrated marketing campaigns across email, digital, social media, web, print, advertising, video, and other channels
• Create annual marketing plans for assigned business areas
• Serve as the primary marketing strategist and relationship lead for assigned internal stakeholders
• Manage multiple projects, priorities, deadlines, and stakeholder expectations
• Develop project plans, workback schedules, marketing briefs, and campaign timelines
• Collaborate with creative, communications, design, video, and other internal teams to execute campaigns
• Lead marketing meetings and provide regular project and performance updates
• Analyze marketing data and campaign results to identify opportunities and optimize performance
• Develop post-campaign reports, insights, and recommendations
• Manage assigned marketing budgets and monitor spending
• Stay current on marketing trends, tools, audience behaviors, and industry best practices
• Manage, coach, and mentor one direct report through regular feedback, development, and performance management

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 𝟕+ 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐨𝐫 𝐬𝐢𝐦𝐢𝐥𝐚𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞
• Proven experience developing and executing integrated, multi-channel marketing campaigns
• Strong understanding of digital marketing, social media, websites, and marketing analytics
• Ability to independently manage multiple stakeholders, projects, budgets, and deadlines
• Strong written and verbal communication skills
• Excellent organization, attention to detail, judgment, and problem-solving skills
• Experience with tools such as HubSpot, Sprout Social, WordPress, Monday.com, Microsoft 365, Canva, or similar platforms
• 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧: Irving, TX | Hybrid preferred; highly qualified remote candidates may be considered