Content Designer I

Title: Content Designer I
Description: Open to remote-would like them to work PST hours.

TurboTax is looking for a mid-level Experience Designer to own the design and continuous testing of
our marketing "front door" through content templates, campaign landing pages, and store/local
market pages that shape a customer's very first impression of TurboTax. You'll take our design
system, brand playbooks, and toolkits and turn them into fast, on-brand, test-validated experiences -
partnering closely with web ops, channel owners, strategic stakeholders, and agency partners to
keep every front-door surface performing and on-strategy.
This role sits within marketing XD and reports into the Digital Ecosystem Marketing team. You'll work
across both of our core cycles: tax season (rapid iteration and testing at scale) and planning season (systems, playbooks, and toolkit development for the year ahead).
What You'll Own Front-door experience design & copy - design and iterate on content articles, campaign landing pages,
and store/local market pages, owning both layout and on-page copy so message and design ship as one
cohesive experience. Design systems, playbooks & toolkits - apply and help evolve our internal design system, brand
playbooks, and toolkits so front-door pages stay fast to produce and consistent at scale. Build feasibility - partner with web ops to ensure designs are technically feasible, performant, and
implemented as intended across templates and CMS constraints. Stakeholder alignment - collaborate with channel owners and strategic stakeholders to translate
business goals and campaign briefs into experience design that drives measurable growth.
What You'll Bring 3+ years of experience in experience/product design, ideally with direct exposure to marketing, growth,
or conversion-focused design work. Heavy, hands-on Figma fluency - component libraries, auto layout, variables/design tokens, and
prototyping. You should be able to build and maintain scalable design system assets, not just use them. Proven experience designing within - and contributing to - established design systems, brand playbooks,
and internal toolkits. Strong visual craft - able to produce a range of responsive assets (content pages, landing pages,
localized/store pages) from style guides quickly and consistently. Strong copywriting instincts - comfortable drafting and refining on-brand marketing copy (headlines,
body, CTAs) for content articles and landing pages, and partnering with brand/content teams when copy
needs deeper craft. Customer-centric design mindset with a passion for creating experiences that resonate emotionally and
drive business results.
How You'll Work Web ops - daily collaboration to keep designs buildable, performant, and true to intent within
CMS/template constraints. Channel owners & strategic stakeholders - regular partnership (Marketing Managers through Directors,
cross-business-unit) to align design decisions to business goals and campaign priorities. Design & measurement peers - collaborate with fellow designers, data science, and measurement
partners to keep the experimentation pipeline moving and insights flowing back into design. Solicit feedback and contribute constructively to design reviews, advancing a strong point of view backed
by customer data, design rationale, and industry trends. Self-organize and manage multiple concurrent projects across content, campaign, and local-market
surfaces.

Skills: