Marketing Manager

Ben Hall Law is a personal injury and criminal defense firm providing legal representation to individuals throughout Michigan. The Marketing Manager will lead digital and traditional marketing campaigns, manage marketing channels and vendors, monitor performance, develop client-focused content, and optimize strategies to support business growth.

Responsibilities:

• Plan and execute digital and traditional marketing campaigns to enhance the firm's visibility and reputation within target markets
• Managing social media channels, website content, and email marketing; coordinating online advertising; and monitoring campaign performance using analytics tools
• Developing brand-consistent messaging, collaborating with attorneys and staff to create client-focused materials, and managing relationships with external vendors and freelance contractors
• Track key metrics, prepare regular performance reports, and continuously optimize marketing strategies to support business growth
• Team You'll Manage: A team of freelance contractors and vendors: video editor, photo editor, ad creative designer, and social media manager

Requirements:

• Experience in marketing strategy, campaign planning, and brand management within professional services or similar environments
• Proficiency with digital marketing tools and channels, such as social media management, SEO/SEM, email marketing platforms, and web analytics
• Strong written and verbal communication skills, including the ability to create clear, client-focused content and adapt tone for different audiences
• Ability to analyze data, interpret marketing metrics, and use insights to improve performance and inform decision-making
• Proven organizational skills, with the ability to manage multiple projects, deadlines, and stakeholders in a remote setting
• Collaborative working style, comfort partnering with attorneys and staff, and professionalism when handling sensitive subject matter
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• Experience in legal, professional services, or high-trust industries is a plus; familiarity with ethical and compliance considerations in marketing regulated professions is beneficial
• Full-time. Availability required during U.S. Eastern business hours
• Direct experience with CallRail, Ahrefs, Semrush, or similar marketing analytics/SEO tools
• Experience in the legal industry or familiarity with attorney advertising and ethics rules
• Experience evaluating or negotiating marketing vendor contracts
• Experience managing a sales department: this role has a path toward eventually leading a combined sales and marketing function, so prior sales management experience is a meaningful differentiator
• 5+ years of experience with direct ownership of a marketing budget (not just executing a budget someone else set)
• Proven track record catching underperforming or fraudulent vendor/agency work (inflated backlink counts, fabricated traffic reports, padded timesheets) and holding vendors accountable for it
• Experience managing a team of freelance or contract marketing specialists, not just doing the work individually
• Experience building a multi-channel marketing strategy from scratch, rather than executing a plan someone else designed
• Working knowledge of state bar advertising and ethics rules for attorneys, or demonstrated ability to learn regulated-industry compliance quickly
• Experience connecting marketing spend to revenue or case-value outcomes, not just top-of-funnel metrics like clicks and impressions
• Experience running technical SEO audits, not just content and keyword strategy