Senior Manager, Product Marketing

Intertek is a leading provider of quality and safety solutions, with its People Assurance team delivering workforce-focused training, communication, and learning management solutions. The Senior Manager, Product Marketing will create repeatable go-to-market frameworks, develop product positioning and messaging, lead product launches, provide sales and customer enablement, and manage competitive intelligence and customer retention initiatives.

Responsibilities:

• Build and implement standardized GTM frameworks, including positioning, messaging, launch tiering, release governance, and customer marketing processes across Wisetail and Alchemy
• Develop and maintain a comprehensive GTM playbook defining launch processes, ownership, success metrics, and marketing best practices
• Own portfolio-level positioning and messaging, creating differentiated value propositions by industry, persona, and product line
• Maintain competitive intelligence resources, including quarterly battlecard updates and ongoing market research using AI and automation tools
• Create retention-focused messaging that highlights customer value drivers and addresses key churn risks
• Lead product launch planning and execution by managing a master launch calendar, coordinating cross-functional teams, and tracking adoption and performance metrics
• Deliver timely sales and customer enablement assets, including presentations, one-pagers, talk tracks, release communications, newsletters, and customer-facing content
• Support Sales and Customer Success by managing enablement repositories, measuring asset effectiveness, and developing customer advocacy programs, case studies, and success stories
• Establish a recurring market and competitive intelligence program, including monthly reports, win/loss analyses, and actionable recommendations for Product and Sales teams
• Manage and mentor Product Marketing Specialists while fostering a culture of accountability, documentation, data-driven decision-making, and hands-on execution

Requirements:

• The Senior Manager, Product Marketingis responsible for responsible for creating repeatable frameworks and deliverables that connect product value to customer outcomes. This position will travel no more than 5% annually
• 6+ years of B2B SaaS product marketing experience with a proven track record of developing positioning, messaging, competitive intelligence, and GTM strategies that drive product adoption, customer engagement, and business growth
• Experienced in partnering with Product, Sales, Marketing, and Customer Success teams to create enablement materials, customer advocacy programs, retention initiatives, and compelling value-based storytelling; skilled at mentoring team members and influencing strategic decisions
• Highly organized and detail-oriented professional with strong written, verbal, and presentation skills; thrives in fast-paced environments, effectively manages competing priorities, maintains customer
• Experience in training, LMS, compliance, or frontline industries a plus